Please note - Swinburne University of Technology
Please note - Swinburne University of Technology
Please note - Swinburne University of Technology
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the cultural implications <strong>of</strong> new choices <strong>of</strong> media, made<br />
possible by technological change, are examined for special<br />
groups.<br />
References<br />
Barr, T., Challenges and Change, Melbourne: Oxford <strong>University</strong> Press.<br />
1987<br />
Barr, T The Electronic Estate. Ringwood: Penguin, 1985<br />
Mosco, V., The Pay-per-Society - Computers and Communications in<br />
the Information Age, Norwood. N.J.: Ablex, 1989<br />
Reinecke, I. and Schultz, J., The Phone Book, Ringwood: Penguin,<br />
1983<br />
Wheelwright, E. and Buckley, K.. (eds), Communications and the<br />
Media in Australia, Sydney: Allen and Unwin, 1987<br />
Westerway, Peter. Electronic Highways, Sydney: Allen and Unwin,<br />
1990<br />
AMZO~ Popular Culture<br />
No. <strong>of</strong> hours per week: three hours<br />
Prerequisites: AM 102 or AM1 03<br />
Assessment: continuous<br />
Subject aims and description<br />
This subject will introduce students to the current trends and<br />
debates in contemporary culture and cultural analysis. It will<br />
investigate the diversity <strong>of</strong> images, meanings and practices<br />
which comprise popular culture. Through analysis and<br />
discussion, attention will be drawn to processes <strong>of</strong> change<br />
and adaptation in the popular culture <strong>of</strong> the 1990s. The<br />
subject will also consider the commercial imperatives shaping<br />
popular culture and its multiple relations to political<br />
processes and to power relations. Major reference points in<br />
the subject will include post-modernism, feminism and<br />
analyses <strong>of</strong> late capitalism. Of particular importance will be<br />
the consideration <strong>of</strong> cultural meanings and practices in the<br />
current Australian context. Topics here include: youth culture,<br />
pub culture, weddings, the beach, soap opera, women's<br />
magazines and sport.<br />
References<br />
Rske, J. Understanding fbpular Culture, Boston: Unwin Hyman, 1989<br />
Hebdige. D SubcuAure: the Meaning <strong>of</strong> Style, New ed, New York:<br />
Routledge, 1990<br />
Angus, I. and Jhully, 5. (eds.) Cultural Politics in Contemporary<br />
America, New York: Routledge, 1989<br />
Fiske, 1. Reading the Popular, Boston: Unwin Hyman, 1989<br />
AM205 Special Issues in the Media<br />
No. <strong>of</strong> hours per week: three hours<br />
Prerequisites: AM1 02 or AM1 03<br />
Assessment: continuous<br />
Subject aims and description<br />
This subject will investigate the major relationships between<br />
women and the media today. The general framework <strong>of</strong><br />
enquiry will comprise representation, audience reception and<br />
media consumption practices, and employment. Students will<br />
be encouraged to develop a variety <strong>of</strong> skills in the<br />
exploration <strong>of</strong> issues pertaining to women. These involve<br />
both textual analysis, in particular the study <strong>of</strong><br />
representations <strong>of</strong> women in media texts, and the<br />
examination <strong>of</strong> critical theoty and research exploring issues<br />
in representation, reception and employment. Two particular<br />
concerns here include the special needs and practices <strong>of</strong><br />
women as audiences and media users, and the structures<br />
and conditions affecting women's employment in the media,<br />
especially given the current legislation governing equal<br />
opportunity.<br />
References<br />
Blonski, A. et al. (eds) Don't Shoot Darling: Women's Independent<br />
Filmaking in Australia, Richmond: Greenhouse, 1987<br />
Modleski, T. (ed) Studies in Entertainment: Critical Appmaches to<br />
Mass Culture, Bloomington: Indiana <strong>University</strong> Press, 1986<br />
Kuhn. A. Mmen's Pictures: Feminism and Cinema, London:<br />
Routledge and Kegan Paul, 1982.<br />
Johnson, L. The Unseen %ice: A Cultural Study <strong>of</strong> Early Australian<br />
Radio, London: Routledge, 1988<br />
Kaplan. E.A. Regarding Television: Critical Approaches - an<br />
anthology. (Frederick, Md): <strong>University</strong> Publications <strong>of</strong> America, 1983<br />
Fair Exposure, Canberra: Australian Government Printing Service, 1983<br />
AM206 Making News - The Theory and<br />
Practice <strong>of</strong> Journalism<br />
No. <strong>of</strong> hours per week: four hours<br />
Prerequisites: AM102 or AM103 and any stage<br />
two media studies subject or equivalent<br />
Assessment: continuous<br />
Subject aims and description<br />
This subject takes both a theoretical and practical approach<br />
to the study <strong>of</strong> the media in Australia. It is divided into two<br />
areas <strong>of</strong> study: (i) a theoretical and critical view <strong>of</strong> the<br />
functton and nature <strong>of</strong> the press in Australia (two hours per<br />
week); and (ii) practical lessons in news writing (two hours<br />
per week).<br />
The first area <strong>of</strong> study <strong>of</strong>fers an historical overview <strong>of</strong> the<br />
changing role <strong>of</strong> the press and examines the socio-political,<br />
ideological and economic influences which have shaped the<br />
modern newspaper industry in Australia. Newspaper<br />
traditions in other countries - such as the United States,<br />
the Swiet Union, Europe and South East Asia - will be<br />
compared and different newspapers in Australia will be<br />
examined for their similarities and differences. Key issues<br />
include freedom <strong>of</strong> the press, the concentration <strong>of</strong><br />
newpaper ownership, the power <strong>of</strong> the press, the structure<br />
<strong>of</strong> nwvs organisations, ethics, news values, bias, media<br />
accountability, defamation, privacy, and advertising.<br />
The second area <strong>of</strong> study will focus on practical news<br />
writing and production skills. Students will be encouraged to<br />
write and submit stories for publication in community<br />
newspapers. Students will also learn basic computer word<br />
processing and desktop publishing skills.<br />
References<br />
Bennett, W.L. News: Pblitics <strong>of</strong> Illusion, 2nd ed, New York: Longman,<br />
1988<br />
Roscho, B. Newsmaking, Chicago: Univenity <strong>of</strong> Chicago Press, 1975<br />
Tiffen, R. The News Fmm South-East Aria: the Sociology <strong>of</strong> new^<br />
making, Institute <strong>of</strong> Southeast Asian Studies. Singapore, 1978<br />
Tiffen, R. News and Pbwer, Sydney, Allen & Unwin. 1989<br />
Evans, H. Editing and Design: Book I; Newsman's English. New ed,<br />
London: Heineman, 1986<br />
'AM207 Cultural Representation in Australia<br />
No. <strong>of</strong> hours per week: three hours<br />
Prerequisites: AM 102 or AM1 03, and API 12 for<br />
students majoring in Australian Studies<br />
Assessment: continuous<br />
Subject aims and description<br />
This subject explores processes <strong>of</strong> construction and<br />
maintenance <strong>of</strong> cultural identities in Australia. The first half<br />
<strong>of</strong> the subject concentrates on the representation <strong>of</strong><br />
nationalism in film and television. The enquiry then broadens<br />
to consider representations <strong>of</strong> cultural difference, marginality<br />
and resistance. Included here is some analysis <strong>of</strong> cultural<br />
representation from the point <strong>of</strong> view <strong>of</strong> Aboriginal people,<br />
women and cultural minorities. Processes <strong>of</strong> cultural<br />
construction and demarcation are <strong>of</strong> central significance in<br />
this subject. The major visual texts to be analysed will be<br />
Australian feature films, with some consideration <strong>of</strong><br />
Australian television and independent film.<br />
I