07.09.2014 Views

Please note - Swinburne University of Technology

Please note - Swinburne University of Technology

Please note - Swinburne University of Technology

SHOW MORE
SHOW LESS

You also want an ePaper? Increase the reach of your titles

YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.

the cultural implications <strong>of</strong> new choices <strong>of</strong> media, made<br />

possible by technological change, are examined for special<br />

groups.<br />

References<br />

Barr, T., Challenges and Change, Melbourne: Oxford <strong>University</strong> Press.<br />

1987<br />

Barr, T The Electronic Estate. Ringwood: Penguin, 1985<br />

Mosco, V., The Pay-per-Society - Computers and Communications in<br />

the Information Age, Norwood. N.J.: Ablex, 1989<br />

Reinecke, I. and Schultz, J., The Phone Book, Ringwood: Penguin,<br />

1983<br />

Wheelwright, E. and Buckley, K.. (eds), Communications and the<br />

Media in Australia, Sydney: Allen and Unwin, 1987<br />

Westerway, Peter. Electronic Highways, Sydney: Allen and Unwin,<br />

1990<br />

AMZO~ Popular Culture<br />

No. <strong>of</strong> hours per week: three hours<br />

Prerequisites: AM 102 or AM1 03<br />

Assessment: continuous<br />

Subject aims and description<br />

This subject will introduce students to the current trends and<br />

debates in contemporary culture and cultural analysis. It will<br />

investigate the diversity <strong>of</strong> images, meanings and practices<br />

which comprise popular culture. Through analysis and<br />

discussion, attention will be drawn to processes <strong>of</strong> change<br />

and adaptation in the popular culture <strong>of</strong> the 1990s. The<br />

subject will also consider the commercial imperatives shaping<br />

popular culture and its multiple relations to political<br />

processes and to power relations. Major reference points in<br />

the subject will include post-modernism, feminism and<br />

analyses <strong>of</strong> late capitalism. Of particular importance will be<br />

the consideration <strong>of</strong> cultural meanings and practices in the<br />

current Australian context. Topics here include: youth culture,<br />

pub culture, weddings, the beach, soap opera, women's<br />

magazines and sport.<br />

References<br />

Rske, J. Understanding fbpular Culture, Boston: Unwin Hyman, 1989<br />

Hebdige. D SubcuAure: the Meaning <strong>of</strong> Style, New ed, New York:<br />

Routledge, 1990<br />

Angus, I. and Jhully, 5. (eds.) Cultural Politics in Contemporary<br />

America, New York: Routledge, 1989<br />

Fiske, 1. Reading the Popular, Boston: Unwin Hyman, 1989<br />

AM205 Special Issues in the Media<br />

No. <strong>of</strong> hours per week: three hours<br />

Prerequisites: AM1 02 or AM1 03<br />

Assessment: continuous<br />

Subject aims and description<br />

This subject will investigate the major relationships between<br />

women and the media today. The general framework <strong>of</strong><br />

enquiry will comprise representation, audience reception and<br />

media consumption practices, and employment. Students will<br />

be encouraged to develop a variety <strong>of</strong> skills in the<br />

exploration <strong>of</strong> issues pertaining to women. These involve<br />

both textual analysis, in particular the study <strong>of</strong><br />

representations <strong>of</strong> women in media texts, and the<br />

examination <strong>of</strong> critical theoty and research exploring issues<br />

in representation, reception and employment. Two particular<br />

concerns here include the special needs and practices <strong>of</strong><br />

women as audiences and media users, and the structures<br />

and conditions affecting women's employment in the media,<br />

especially given the current legislation governing equal<br />

opportunity.<br />

References<br />

Blonski, A. et al. (eds) Don't Shoot Darling: Women's Independent<br />

Filmaking in Australia, Richmond: Greenhouse, 1987<br />

Modleski, T. (ed) Studies in Entertainment: Critical Appmaches to<br />

Mass Culture, Bloomington: Indiana <strong>University</strong> Press, 1986<br />

Kuhn. A. Mmen's Pictures: Feminism and Cinema, London:<br />

Routledge and Kegan Paul, 1982.<br />

Johnson, L. The Unseen %ice: A Cultural Study <strong>of</strong> Early Australian<br />

Radio, London: Routledge, 1988<br />

Kaplan. E.A. Regarding Television: Critical Approaches - an<br />

anthology. (Frederick, Md): <strong>University</strong> Publications <strong>of</strong> America, 1983<br />

Fair Exposure, Canberra: Australian Government Printing Service, 1983<br />

AM206 Making News - The Theory and<br />

Practice <strong>of</strong> Journalism<br />

No. <strong>of</strong> hours per week: four hours<br />

Prerequisites: AM102 or AM103 and any stage<br />

two media studies subject or equivalent<br />

Assessment: continuous<br />

Subject aims and description<br />

This subject takes both a theoretical and practical approach<br />

to the study <strong>of</strong> the media in Australia. It is divided into two<br />

areas <strong>of</strong> study: (i) a theoretical and critical view <strong>of</strong> the<br />

functton and nature <strong>of</strong> the press in Australia (two hours per<br />

week); and (ii) practical lessons in news writing (two hours<br />

per week).<br />

The first area <strong>of</strong> study <strong>of</strong>fers an historical overview <strong>of</strong> the<br />

changing role <strong>of</strong> the press and examines the socio-political,<br />

ideological and economic influences which have shaped the<br />

modern newspaper industry in Australia. Newspaper<br />

traditions in other countries - such as the United States,<br />

the Swiet Union, Europe and South East Asia - will be<br />

compared and different newspapers in Australia will be<br />

examined for their similarities and differences. Key issues<br />

include freedom <strong>of</strong> the press, the concentration <strong>of</strong><br />

newpaper ownership, the power <strong>of</strong> the press, the structure<br />

<strong>of</strong> nwvs organisations, ethics, news values, bias, media<br />

accountability, defamation, privacy, and advertising.<br />

The second area <strong>of</strong> study will focus on practical news<br />

writing and production skills. Students will be encouraged to<br />

write and submit stories for publication in community<br />

newspapers. Students will also learn basic computer word<br />

processing and desktop publishing skills.<br />

References<br />

Bennett, W.L. News: Pblitics <strong>of</strong> Illusion, 2nd ed, New York: Longman,<br />

1988<br />

Roscho, B. Newsmaking, Chicago: Univenity <strong>of</strong> Chicago Press, 1975<br />

Tiffen, R. The News Fmm South-East Aria: the Sociology <strong>of</strong> new^<br />

making, Institute <strong>of</strong> Southeast Asian Studies. Singapore, 1978<br />

Tiffen, R. News and Pbwer, Sydney, Allen & Unwin. 1989<br />

Evans, H. Editing and Design: Book I; Newsman's English. New ed,<br />

London: Heineman, 1986<br />

'AM207 Cultural Representation in Australia<br />

No. <strong>of</strong> hours per week: three hours<br />

Prerequisites: AM 102 or AM1 03, and API 12 for<br />

students majoring in Australian Studies<br />

Assessment: continuous<br />

Subject aims and description<br />

This subject explores processes <strong>of</strong> construction and<br />

maintenance <strong>of</strong> cultural identities in Australia. The first half<br />

<strong>of</strong> the subject concentrates on the representation <strong>of</strong><br />

nationalism in film and television. The enquiry then broadens<br />

to consider representations <strong>of</strong> cultural difference, marginality<br />

and resistance. Included here is some analysis <strong>of</strong> cultural<br />

representation from the point <strong>of</strong> view <strong>of</strong> Aboriginal people,<br />

women and cultural minorities. Processes <strong>of</strong> cultural<br />

construction and demarcation are <strong>of</strong> central significance in<br />

this subject. The major visual texts to be analysed will be<br />

Australian feature films, with some consideration <strong>of</strong><br />

Australian television and independent film.<br />

I

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!