Please note - Swinburne University of Technology

The core units are designed to provide students with the
basic knowledge and skills necessary for developing and
applying market models.
The elective unit may be chosen from a subset of accredited
units from within existing graduate diplomas at Swinburne,
graduate studies from other educational institutions or
appropriate industry based structured education and
training. In general, it will be expected that course
participants will choose units from within existing Faculty of
Business graduate diplomas.
The program will be structured with the following units:
Enabling units:
lnformation Technology (eg. BT504 Introduction to
lnformation Technology).
Quantitative Methods (eg. BQ221 Marketing Data
Management or BE225 Economic Techniques for Business or
BQ222 Quantitative Management Techniques).
Hours Semester
per week
Generic core unit:
84500 Research Methodology 2 1
Core units
BE504 The Nature and
Characteristics of
Markets 2 1
BM501 Marketing
Management 1 2 2
84606 Business Demography 2 2
BM605 Marketing Research
Methods 2 3
BQ507 Market Modelling 1 2 3
* 84607 Market Modelling 2 2 4
n
Plus one elective unit from:
BC503 lntroduction to
r? Financial
w Management 2 4
5. Br506 Information Analysis 3.5 4
W
BH507 Organisational
Psychology 2 4
BC612 Forecasting and the
Planning Process 2 4
Fees
The Graduate Diploma in Market Modelling is a full-fee
paying course. $4,40,0.00.
A085
Graduate Diploma in Organisation
Behaviour
This course is for managers who wish to extend their knowledge
of human behaviour within organisations. Most
students in this course aspire to, or occupy middle and
senior management positions in large or small organisations.
The object of the course is to give candidates:
(1) a knowledge of the human factors that affect the task
of management, together with a study of available
methods for an analysis of these factors;
(2) an opportunity to examine and to practise problemsolving
and decision-making when handling people in
the organisational context;
(3) a broadened outlook beyond their immediate area of
specialisation.
Course structure
The program is an intensive twbyear, part-time course, The
units (all of which are compulsory) are listed below. The first
year introduces candidates to the areas of psychology and
interpersonal skills, together with a study of organisation
theory.
The second year deals with organisation culture, change, and
leadership. These aspects are examined and applied in the
overall pattern of organisational strategy.
Because of the integrated nature of the course, students are
required to complete all their first year studies before
attempting second year.
First year
BH505 The Social Psychology of Organising
BH506 Group and Interpersonal Psychology
Both these units run for the whole academic year and have
a total class time commitment of five hours per week.
Second year
BH606 Culture and Conflict in Organisations
BH607 Leadership and Change in Organisations
Each unit runs for four hours per week. The first is
conducted in first semester only and the second in second
semester.
Entrance requirements
Entry is open to university or other graduates who hold a
degree or diploma, or its equivalent. The program is also
available to a restricted number of candidates whose
position or experience is sufficient to undertake the course.
Admission is determined by a selection committee. In
addition to academic achievements, selection depends upon
experience and dewlopment potential. Accordingly, each
applicant is asked to attach to the application form a
detailed curriculum vitae. A letter of support from the
employer is required at the selection interview.
Progress during the course
In order to continue in the course, students must maintain a
satisfactory standard of progress. It is expected that most
candidates will complete the course within two years of parttime
study.
Methods of learning
A wide variety of teaching methods is employed ranging
from structured lectures or discussion to unstructured
experiential type activities. Skills relating to work in groups
are stressed and these should be developed by active
participation in syndicates.
Professional institutes
Graduates of this course are eligible to apply to the Institute
of Personnel Management, Australia, for membership of this
professional society.
Timetable
First year units are taught concurrently over the whole year.
Second year units are taken successively on a semester basis.
The course is offered on either Wednesday or Friday
between 8am and 1 pm. Special or syndicate sessions may be
scheduled where appropriate. A residential or seminar
program in addition to the usual five hours per week is
scheduled each year as an integral part of the course.
No*: A considemble out-ofxlass time commitment is a
necessary element in this learning experience.
Fees
The Graduate Diploma in Organisation Behaviour is a full-fee
paying course. $4,400.00.