Please note - Swinburne University of Technology

got to learn to listen to your clients, accept what they say at
face value and execute what they want.
At Swinburne we explain the components of a business plan
and marketing's cental role in strategy. Students are
introduced to topics such as: consumer behaviour; demand
determinants; customer focus; market research; market
planning; product and services management; tourism; retail;
advertising and promotion; international marketing and
cultures.
Students are encouraged to think through problems and to
find their own answers. They are introduced to understanding
thinking processes to ensure that they make the most of
their abilities. Topics like focus, vision, understanding,
creativity, the power to influence the future are all part of
the marketing curriculum.
Organisation Behaviour (OB)
The units in this integrated area broadly cover many aspects
of organisations and the human behaviour and processes
which occur within those settings.
As a sequence of study, it aims to:
1. Prepare students for a range of management roles in
business;
2. Develop a strong understanding of organisation theory
and structures, the behaviour of groups, the individuals
who comprise those groups and the dynamic interrelationships
among all these parts and aspects;
3. Develop students' capacity to reflect upon and
understand their own, and others behaviour;
4. Develop communication and personal competence so
that students are better equipped to fill the
organisational roles which require interpersonal skills.
The organisation behaviour study area can be taken as a
vocational preparation in human resource management
(HRM), leading to associate membership of the Australian
Human Resources Institute (course accreditation currently
being sought with AHRI). To gain such eligibility, students
would need to take all eight units offered in the OBlHRM
area, in appropriate sequences and to additionally include in
their degree two further specified units.
Many students will wish to take OB studies without a career
in HRM in mind. Such a major would provide excellent
insight into human behaviour in organisations and the
management of people, and would combine well with any
other vocational major. All business professionals ultimately
work in or with organisations and with people.
A large proportion of the course material in these major
streams is taught in an experiential manner which requires
active involvement by students, structured reflection, linkage
with 'outside' experiences, and thinking through application
issues.
Bachelor of Business Course
Structure
Students undertake a total of twenty-four units, consisting of
a core of seven units, and a combination of majors, minors
and electives. A major consists of six units (at least two at
stage three) from one specialisation. A minor consists of
four units (at least one at stage three) from one
specialisation.
Students should note the following restrictions on units that
can be credited towards the Bachelor of Business:
a maximum of twelve units from any specialisation:
a maximum of ten first stage units (eleven for
languages); and
a minimum of four third stage units.
mandatory
one major
(business)
options
Mandatory units (7 units)
Majors (6 units)
Minors (4 units)
Electives
The seven core units are:
BC110 Accounting 1
BE1 10 Microeconomics
BTl 10 Information Technology A
BMl 10 Marketing Concept
BHl 10 Organisations and Management
BQ1 lo' Quantitatiw Analysis
BQ111
BLl 10
Legal Environment of Business
Accounting
Stage one (core unit)
BC110 Accounting 1
Stage two
BC22O Accounting 2
BC22l Corporate Accounting
8C222 Management Accounting 1
BC223 Manaaement Accounting 2
BC224 ~inandal Management f
BC225 Auditing
Stage three
BC330 Accounting Theory
BC331 Taxation
BC332 Strategic Cost Management
BC333 EDP Auditing
BC334 Financial Accounting
BC335 Financial Management 2
BC336 Advanced Taxation