Please note - Swinburne University of Technology

team participation and hence attendance at an interview
may be required.
Applications close 15 November for the following year.
Duration of course
The course is designed to be completed after two years of
part-time study.
Classes are held in the evening and the usual requirement
for attendance is two nights per week.
Team teaching is used in most subjects as well as extensive
input from specialist industry personnel.
Course structure (1991 syllabus)
Wekly
contact hours
Year 1 Sem 1 Sem 2
EF713 The Entrepreneurial
Organisation 3
EF715 Accounting for New Ventures 3
EF711 Product Development and Life
Cycles* * 3
EF812 Entrepreneurship, Law and
Ethics 3
Year 2
EF810 New Venture Marketing 3
EF712 Opportunity and Feasibility
Analysis* * 3
EF811 New Venture Financial Planning 3
EF814 The Business Plan 3
** Presented in block teaching mode generally on a
Friday and Saturday
yo91
yosix
Master of Enterprise lnnovation
Master of Enterprise lnnovation
(Singapore program)
The call for a new kind of education program for senior
management has been rising in Australia over the past few
years. This Master's Degree by coursework provides a fresh
approach.
This course is built upon the Faculty's pioneering work in
Enterprise lnnovation through its educational initiatives, its
involvement in the Victorian lnnovation Centre and the
Victorian Enterprise Workshop program.
The course aims to prepare students currently engaged in, or
about to embark upon, careers in senior management, with
the skills necessary to take their organisations into new areas
of activity. It provides the student with an in-depth knowledge
of management, but has an outward looking aspect.
The graduate is not a mere administrator of a business, but
is equipped with the specialist management and
administrative skills necessary to effectively manage a
productive commercial enterprise, and also to lead it into
new fields.
Admission requirements
Applicants should comply with one of the following:
(a) have completed a degree in a professional field at a
recognised University or College preferably at honours
level;
(b) have completed the Graduate Diploma in
Entrepreneurship and lnnovation or the Graduate
Diploma in Management, at distinction level or above;
(c) have such other qualifications or experience which, in
the opinion of the selection committee, are of a
satisfactory standard and are suitable preparation for
entry to the program.
In selecting students for the course, the selection committee
takes into consideration the balance of skills required for
team participation and hence attendance at an interview
may be required.
Applications close 15 November for the following year.
Admission with advanced standing
Students who have completed 5winburne's Graduate
Di~loma in Entreoreneurshio and lnnovation or the Graduate
~ibloma in ~ana~ement dill be given full credit for one
year of the program.
Duration of course
The course is designed to be completed after three years of
part-time study. Continuing students from the Graduate
Diploma in Entrepreneurship and lnnovation or the Graduate
Diploma in Management will complete the program with an
additional two years of part-time study.
Course structure
Essentially the course will take a problem-based approach,
the learning being 'end' rather than 'means' driven. The
range of subjects included has been chosen to satisfy the
educational needs of those who will manage for growth.
Australian case studies form a major part of the teaching
and learning techniques as will preparation of business
plans.
All subjects are conducted on an inter-disciplinary, team
teaching basis with heavy input from industry personnel and
a number of units in the later years are block taught.
First year
Weekly
In conjunction with
Contact Hours
Graduate Diploma in Entrepreneurship Sam 1 Sern 2
and lnnovation students
EF810 New Venture Marketing 3
EF715 Accounting for New Ventures 3
EF712 Opportunity and Feasibility
Analysis** 3
EF811 New Venture Financial Planning 3
EF814 The Business Plan 3
* * Presented in block teaching mode generally on a
Friday and Saturday
fie first year provides the hard-edged tools which enable
students to produce a fully integrated business plan for a
new venture.
Year 2 (all students)
EF923 Growth Venture Evaluation 4
EF920 Managing the Growing
Business 4
EF924 Advanced Business Plan 2 2
This year builds on the fundamental tools acquired in
year one to cover a range of difficult topics in the
venture development area by means of intensive case
study and practical mrk culminating in the production
of a second and more sophisticated business plan.
Third year (all students)
EF931
EF933
Entrepreneurship in
Corporations** 4
Integrated lnnovation
Management* 4
EF934 Entrepreneurial Research Project 2 2
** Presented in block teaching mode generally on a
Friday and Saturda~
The final year provides skills in the important areas of
corporate entrepreneurship, a challenging course which
stresses the integration of skills in professionally solving
recurring problems in high growth business management
and the production of a short research thesis in an
aspect of the Australian entrepreneurship environment.
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