Please note - Swinburne University of Technology

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RG2ll History of Arts 2
No. of hours per week: three hours for two
semesters
Prerequisites: RG140 Result of Studies 1
Assessment: continuous
This subject explores the developments in art and design
from the post World War II era through to Post Modernism
and the 1980s.
The first semester concentrates on different theories of
symbology and the manner in which visual imagery;
painting, graphics, advertising, etc., use symbolic language
to convey messages about the political, psychic, social and
cultural values of our society. Current issues of design theory
are also explored.
Second semester begins with Abstract Expressionism, moves
on to Assemblage, Performance Art and Earthworks, explores
the 1960s boom in Popular Culture, and looks at Post
Modernist themes in art, design and architecture.
Recommended reading
Fry, 1. Design History Australia. Sydney: Hale & Iremonger, 1988
Pollock, G. Vision and Difference. London: Routledge, 1988
~ ~ 2 2 0 Critical Studies
No. of hours per week: two hours for two
semesters
Assessment: continuous
This subject aims to develop advanced skills in textual
analysis; to identify, articulate and critique positions taken in
current media debates and to encourage proficiency in oral
presentation and argument.
Lectures and tutorials will interrogate cultural narratiws and
their formal supports in the print and electronic media,
particularly in relation to the production and regulation of
the social body.
~ ~ 3 0 1 Assigned Projects 3
No. of hours per week: twenty hours for two
semesters
Prerequisites: RG240 Result of Studies 2
Assessment: continuous
N.B.: additional work required outside scheduled
hours, including evenings and weekends
The final-year student is encouraged to move towards one of
the main studies with the aim of producing solutions to
advanced problems of communication design at a
professional level, e.g. advertising design in various graphic
media, publication design, corporate image design and
educational technology. Special bias studies are offered,
8 including photography, illustration; three-dimensional design,
2 audio-visual and publication design.
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. RG303 Industrial Year
3 Two semesters industrial experience
Prerequisite: RG240 Result of Studies 2
Assessment: continuous
RG322 Print Technology
No. of hours per week: two hours for one
semester
Prerequisite: RG240 Result of Studies 2
Assessment: continuous
Investigations into the theory and application of modern
print technology. It is not intended that this course will go
deeply into the electronics, mechanics or chemistry of
printing, but rather explore the possibilities for design,
production and distribution created by modern reproduction
methods. These include type composition, photo-mechanical
processes (offset, screen, letterpress and gravure), and
studies of paper and other stocks.
This course will include the economics of production and
relate to sections of the course in business administration.
Visits to production houses are arranged.
RG335 Art and Design Culture
No. of hours per week: three hours for two
semesters
Prerequisite: RG240 Result of Studies 2
Assessment: continuous
N.B.: it is expected that for students to
satisfactorily complete this subject, additional
time will be required to visit galleries, exhibitions
and performances
The study aims to facilitate a first-hand experience of art and
design culture and the place it occupies within the
functioning of our society.
Various levels of cultural experience, encircling the personal,
the professional and the academic, will be explored. Regular
outings to exhibitions, performances, films, seminars and
public forums form a major component of the program.
As part of the assessment students will create an experiential
diary consisting of a combination of written and visual
elements.
RG410 Assigned Projects 4
No. of hours per week: twenty-one or twentyfour
hours for two semestels
Prerequisite: RG341 Result of Studies 3
Assessment: continuous
N.B.: additional work required outside scheduled
hours, including evenings and weekends
Working in a professional atmosphere, emphasis is given to
developing the student's special capabilities through assigned
professional projects or self-defined problems, culminating in
a major design assignment.
RG490 Design Management
No. of hours per week: two hours for one
semester
Prerequisite: RG341 Result of Studies 3
Assessment: continuous
The aim of this subject is to give students a general
understanding of the business environment with an
emphasis on management in the visual communication
industry.
Specific come objectives are:
To develop an understanding of graphic design
management including setting-up and managing a design
office, working with clients and graphic design project
management.
To develop skills in presentation and articulation of ideas.
To gain experience in solving design management
problems.
To develop skills in written business communication and
report writing.
Aspects of the theory is incorporated in assigned project
work of the cooperative degree stream and the professional
practice of the Graphic Design Centre (degree conversion).
Students are required to submit two major written
assignments based on information presented in the tutorials
by the course co-ordinator and guest lecturers.