Please note - Swinburne University of Technology

Textbooks
Foxall, G.R. Corporate Innovation: Marketing & Strategy London:
Croom Helm. 1984
Twiss, B.C. Managing Technological Innovation. 3rd ed, London:
Longman, 1986
Reference
Tushman, M.L. and Moore, W.L. Readings in the Management of
Innomtion. Boston: Pitman, 1982
lnternational Business
No. of hours per week: two hours for fifteen
weeks
Prerequisites: normally all units in the first two
terms of the course. This unit is a compulsory
part of the MBA for all students
Assessment: assignments, presentations, tests
Subject aims
BB801
The purpose of this unit is to ensure that managers and
prospective managers are aware of the basics of
international business operations - exporting, importing,
licensing, foreign exchange, and foreign investments, and of
the special features of the world economic, social and
political environment in which companies function.
The subject aims:
to provide a framework for international business and for
the role of the manager in an international setting;
to raise awareness of the opportunities in international
trade (particularly export) and investment, and to
examine some of the obstacles;
to examine some of the most unusual aspects of the
economic environment of the international operator -
the world monetary system, foreign exchange markets,
multinational organisations, and balance of payments,
particularly as they affect Australian exporters.
Subject description
The basis for international trade.
The basis for international factor movements.
Barriers to international business.
The world monetary system and foreign exchange.
0 Balance of payments.
lnternational reach of trade practices.
* Foreign direct investment.
Organisation of international operations.
Export management.
* The role of marketing in economic development.
Trading with the socialist economies.
Global marketing management.
Human resource management.
Ethics in international business operations.
Cultural diversity and business operations. Financing
lnternational Trade Risk Management and lnternational
Business.
Special problems of international operations from
Australia.
Texts or references
Selvarajah, C.T. and Cutbush-Sabine, K. lnternational Business.
Melbourne: Longman Cheshire, 1991
Wider reading of other textbooks, journals and magazines are
essential in this unit. For example, Australian Financial Review,
Australian Business, Far East Economic Rwiew. Asia Magazine,
Business Reviw, Colurnbii Journal of World Business, lnternational
Management and Journal of lnternational Business Studies
88802 Management 4: (Technology and
Management)
Prerequisites: none. This unit is compulsory for all
students
Subject aims
The principal aim of this unit is to prepare managers for
operating in a business environment in which advancing
technology is an increasingly important part of the process
of doing business.
Specific objectives include:
to examine the increasingly important role of technology
in the global and national economies and the
consequences of this for corporate strategies;
to provide some basic skills of technology assessment to
assist in utilising technology within the organisation and
in incorporating technology into corporate strategies
to examine the influence of changing technologies on
the work environment and to develop ways of minimising
adverse influences;
to manage organisational change.
Subject description
Topics to be covered include:
the importance of technology in national and global
economies: the increase in this importance throughout
the twentieth century; technological levels of the
Australian economy and some of the reasons for
Australia's comparatively poor performance; gwemment
policies for increasing the role of technology in business;
implications of this for individual organisations,
particularly smaller ones;
using technology within the organisation: technology lifecycles;
differing uses of technology; technological
forecasting; sources of technology; strategic place of
technology within the business;
stages of growth in the introduction and application of
technology in organisations e.g. Nolan Stages of Growth;
the influence of technology on corporate culture:
introducing new technology into organisations; influence
of new information technologies on business practice,
management methods and organisational structures;
the key characteristics of the princi~al business-related
technologies: information technology; microelectronics;
materials technology; biotechnology; manufacturing
technology;
relevance of R&D to business success.
Textbooks
Earl, M.J. Management Strategies Ibr Information Technology New
York: Prentice-Hall, 1989
Edgar, H. Schein. Process Consultation. 2 Vol., Reading: Addison-
Wesley, 1987
Foster, R. Innovation: The Atracken' Advantage. New York: Summit,
1986
Mathews, 1. Tools of Change. Sydney: Pluto Preq 1989
Morgan, G. Riding the Wves of Change. Devdoping Managerial
Competences for a Turbulent Mdd. San Francisco: Jossey Bass, 1988
Tirnrnons, J.A. New @ntvre Creation: Entrepreneurship in the 1990%
3rd ed, Homewood: Irwin. 1990