Please note - Swinburne University of Technology

EF624 Management Practice
No. of hours per week: six hours
A compulsory subject in the Graduate Diploma in
Management for part-time students only.
Subject aims and description
This subject is designed to draw together the topics covered
in the other subjects of the Graduate Diploma in
Management with an industrial emphasis and provide
additional material to enable the student to develop an
understanding of the process of management in business
organisations.
Particular emphasis is placed on recognising the
combinations of internal and external circumstances that
create a business opportunity; analysing the risk attached to
grasping opportunities; developing the people and business
skills needed to launch a successful commercial venture
based on technology products or services; practising sound
management skills and techniques in converting
opportunities to reality; practising sound management skills
and techniques to control the resources available to grow
the business or organisation; recognising, discussing and
selecting from a broad range of business strategy
development methodologies; preparing a commercial
business plan; describing and assisting the implementation
of appropriate systems and controls to manage a new or
growing company or other organisation.
Textbooks
Golis, C.C. Enterprise and Mnture Capital. Sydney: Allen & Unwin,
1992
Legge, J.M. The Structure of a Business Plan. Melbourne: Swinburne
Press, 1992
Legge, J.M. The Modem Machiavelli: The Nature of Modem Business
Strategy Melbourne: Swinburne Press, 1991
Timrnons, J. New Venture Creation: Entrepreneurship in the 1990s.
3rd ed, Homewood, Illinois: Irwin, 1990
EF625 Computing - Business Applications
and Systems
No. of hours per week: two hours
An elective subject in the Graduate Diploma in
Management.
Subject aims and description
The subject addresses management applications of, and the
management of, computing. It will include financial
packages for budgeting and management accounting;
administrative applications; database management and
applications; office automation: spreadsheets, word and
document processing, desk top publishing. graphics and presentation
packages. Electronic office: networks, electronic
mail, facsimile, telex, etc.
Decision support packages - mathematical tools relevant to
management and some packages relevant to the
manufacturing process will be considered.
EF626 Computing - Engineering Applications
and Systems
No. of hours per week: two hours
An elective subject in the Graduate Diploma in
Management.
Subject aims and description
The subject seeks to extend the student's knowledge of
engineering oriented applications packages, their
management, and their management applications. It also
aims to extend the student's programming skills.
In particular it addresses: high level languages, data
structures and applications, project engineering and
maintenance packages, design with computers, systems
simulation with computers.
EF629 Sales Management
No. of hours per week: two hours
An elective subject in the Graduate Diploma in
Management.
Subject aims and description
The sales function: relationships with advertising, sales,
promotion, product planning, market research and
distribution, feed back from market.
The selling process: prospecting, presentations, handling
objections, closing, follow up. Buyer behaviour and
motivation.
Sales management functions, management practices.
Leadership and motivation of the sales force. Salaries and
financial rewards. Organising the sales force. Time and
territory management. Sales control and evaluating sales
performance.
EF630
Manufacturing Management
No. of hours per week: two hours
An elective subject in the Graduate Diploma in
Management.
Subject aims and description
This subject reviews integrated manufacturing systems and
the manufacturing management function: production,
production planning and control, maintenance, quality
control, etc.
The relationship between manufacturing and other
organisational functions in the company and the application
of analytical techniques relevant to production and related
functions such as market forecasting, scheduling, materials
requirement planning will be covered.
The 5P's of Japanese manufacturing technique, VAM, world
class manufacturing, JIT production system and theory Z.
References
Ouchi, W.G. The Theory 2: How American Business Can Meet the
Japanese Challenge. Reading, Mass.: Edison Wesley, 1981
Schonberger, R.J. World Class Manufacturing. The Lessons of
Simpliciv Applied. New York: Free Press, 1986
~~631 Physical Distribution Management
No. of hours per week: two hours
An elective subject in the Graduate Diploma in
Management.
Subject aims and description
Topics relating to the design and management of the
physical distribution of products from the point of
manufacture to the point of sale.
Organisation of the physical distribution function,
warehousing and storage systems, transportation.
Financial, human and organisational management aspects
are covered.
EF632 Corporate Communications
No. of hour; per week: two hours
An elective subject in the Graduate Diploma in
Manaqement.
subject aims and description
An examination of an oroanisation's communications needs
and development of cosceffective strategies to meet those
needs.
This includes a communications audit, and choice of an
appropriate mix of communications media to minimise the