Please note - Swinburne University of Technology

GP44
Graphic Design
Diploma of Art (Graphic Design)
(Hawthorn campus)
The aim of the diploma coune is to train designers to work
effectively in areas where information is conveyed by visual
means, such as advertising, publishing, publicity, printing,
merchandising, education and some research projects. The
course is planned to produce imaginative designers, who,
with specialisation and experience in industry, should achieve
positions commensurate with their individual talents.
The first two years of the course are common to each of the
diplomaldegree streams but in the final diploma year, a
number of special bias studies are offered, including
photography, illustration and three-dimensional design.
Course structure
Hours
First year
week
RG101 Assigned Projects 1 20
RG111 History of Arts 1 3
RGl20 Introduction to Critical Studies 2
Second year
RG201 &signed Projects 2 20
RG2ll History of Arts 2 3
RG220 Critical Studies 2
Third year
RG301 Assigned Projects 3 20
RG335 Art and Design Culture (two semestea) 3
RG322 Print Technology (one semester) 2
Note: Changes subject to ratification.
Results will be published for each subjea and for the
year as a whole.
~ ~ 5 Bachelor 5 of Arts (Graphic Design)
(Hawthorn campus)
lndustly Based Learning (IBL)
The aim of the degree course is to meet the present and
future needs of industry, and to train people with a high
degree of creative ability for positions of administrative
responsibility in the areas of direction and production of
printing, publishing, computer-based production techniques,
advertising, education and information design.
At the completion'of the second year, students are selected
for the degree course. They are required to spend the whole
of the third year working in an industrial situation organised
0 by Swinburne. This third year enables the student to begin
0 professional practice and is supervised by senior staff.
2, During the year in industry, students are required to attend
the University for two sessions per week for theoretical
5 subjects: Print Technology and Art and Design Culture.
In the final year, in addition to Assigned Projects 4, Design
Management is studied.
Design Centre Degree Program
Diploma students who achieve an overall high standard in
their final year qualify to apply for the Design Centre degree
program which provides an introduction to professional
design practlce in an educational environment.
Students who are selected for this program undertake a
variety of professional consultancy-based design projects
under the guidance of lecturing staff and industry mentors.
Course structure
Firrt and second war
(common to both diploma and degree)
Third year
Houd
(4% days in industry) week
RG303 Industrial Year
RG335t Art and Design Culture (two semesters) 3
RG322t Print Technology (one semester) 2
tsubjects to be taken by part-time study.
Fourth year
(full-time at the University)
RG410 Assigned Projects 4 21
RG490 Design Management (one semester) 2
Fourth year Design Centre degree program
RG410 Assigned Projects 4 (Professional) 24
RG490 Design Management (one semester) 2
Note: Results will be published Tor each subject and
for the year as a whole.
GDSO
Bachelor of Arts (Graphic Design)
(Prahran campus)
As of 1992 this course ceased to have a commencing
student intake.
Course outline
The four-year eight-semester degree coune is divided into
major, related and elective studies covering course work in
eight areas:
Design Studies
Drawing and Communication Studies
Illustration
Critical Studies
Marketing
Technology
History of Art (Design)
These areas are sub-divided into units which are designed to
inter-relate with each other in a grid structure, firstly, giving
lateral support across the semester levels and, secondly,
forming vertical sequences through the eight-semester
course in the respective study areas.
Course structure
The academic year is divided into two semesters, each of
fifteen weeks' duration. Units will be taken in the four-year,
eight-semester course as follows:
Third year
Hours/
Semester 5
week
GD5036 Art Direction 5 12
GD5040 Copywriting 5 2
GD5042 Storyboard 5 6
GD5044 Media Technology 5 3
GD5046 Marketing 5 4
Semester 6
GD6037 Art Direction 6 12
GD6041 Copywriting 6 2
GD6043 Storyboard 6 6
GD6045 Media Technology 6 6
GD6047 Marketing 6 4
Fourth year
Semester 7
GD7038 Advertising Design 7
Semester 8
GD8039 Advertising Design 8