Maestro Global Rules (PDF) - MasterCard

Service Providers
14.3 General Obligations
14.3.7 Use of the Marks
A Service Provider must not use any Mark on its own behalf, whether in
connection with Program Service or otherwise. The Service Provider may not
suggest or in any manner create an impression that the Service Provider is a
Customer or a representative of the Corporation, or that the Service Provider is
anything other than a Service Provider of the Customer. The Service Provider
must not create an impression that the Corporation in any way endorses the
Service Provider or the Program Service the Service Provider performs.
The Service Provider may use one or more of the Marks in connection with the
Program Service it performs, provided:
1. the Marks are used in accordance with the Standards, including all
reproduction, usage, and artwork Standards that may be in effect from
time to time;
2. the Marks are used according to the express written instructions of the
Customer; and
3. the Marks are used solely in connection with the provision of Program
Service.
The Service Provider may use the Marks on its stationery, letterhead, or
business cards only if accompanied, in close proximity, by a clear statement
that identifies the Service Provider as an agent for a Customer and that includes
the Customer’s name by which the Customer identifies itself to the public (for
example, “Service Provider is an authorized representative of Bank XYZ”).
14.3.8 Service Provider Identification on a Card
The name of a non-Customer Service Provider may appear on a Card only if
that Service Provider does not provide acquiring Program Service for or in
connection with any Customer Program or Activity.
14.3.9 Program Materials
A Customer must approve all Program documents and other materials before any
distribution, disclosure or other use thereof by a Service Provider. The Program
materials may not state or imply that the Service Provider is participating
in, or conducting any activity not expressly permitted by the Standards.
Program materials include, by way of example, Merchant applications, Card
applications, Merchant Agreements, ATM deployment agreements, Cardholder
agreements, Merchant statements, Cardholder statements, marketing materials
and Cardholder Communications, including Solicitations.
©1993–2012 MasterCard. Proprietary. All rights reserved.
14-8 9 November 2012 • Maestro Global Rules