Maestro Global Rules (PDF) - MasterCard

Europe Region
5.1 Special Issuer Programs—General Requirements
5.1 Special Issuer Programs—General Requirements
In addition to the Rules in Chapter 5, “Special Issuer Programs,” Rule 5.1 in part
1 of this rulebook, the following apply:
In the Europe Region, affinity and co-branded Card Programs (“A/CB Card
Programs”), which are a subset of Special Issuer Programs, involve the
placement on Cards of a trade name, mark, or both, of any entity or group not
eligible for License. Cardholder services (for example, assistance services) that
are part of a Customer’s standard current account package are not considered
to be part of affinity or co-branded Card Programs.
Unless specified otherwise, all Rules, regulations, and policies applicable to all
other Card issuing Programs, apply at all times to any A/CB Card Program.
The Card must always provide a means to pay for the goods, services, or both
supplied by the A/CB Card Program partner.
5.2 Affinity and Co-Brand (A/CB) Card Programs
5.2.2 Program Approval
In addition to the Rules in Chapter 5, “Special Issuer Programs,” Rule 5.2 2 in
part 1 of this rulebook, the following applies:
If an A/CB Card also carries the logo of a domestic/local acceptance scheme,
the Corporation will approve the program only if the domestic/local scheme in
which the Card participates has already given its approval.
The Corporation reserves the right to require any Customer to submit all
contracts with an A/CB Card Program partner or any other documentation
regarding an A/CB Card Program in order to determine compliance with any of
the requirements of the Rules.
5.3 A/CB Communication Standards
5.3.1 Standards for All Communications
In addition to the Rules in Chapter 5, “Special Issuer Programs,” Rule 5.3.1 in
part 1 of this rulebook, the following applies:
If the partner’s mark, logo or program name appears as part of any written
communication regarding any aspect of the A/CB Card Program, the Issuer’s
mark/logo or the electronic debit brands must be at least as prominently
displayed or mentioned.
©1993–2012 MasterCard. Proprietary. All rights reserved.
Maestro Global Rules • 9 November 2012 17-17