Maestro Global Rules (PDF) - MasterCard

Marks
4.3 Misuse of a Mark
By using any Mark, each Customer and other Licensee acknowledges that the
Corporation has adopted, and is the exclusive owner, licensee, or both of
certain marks and may in the future become the exclusive owner, licensee, or
both of other marks that are or will be used by Licensees for the identification
and promotion of the Corporation, which include Marks, as such term is
defined in the Rules. All property rights in such marks and designations belong
exclusively to the Corporation. All use of any Mark will inure solely to the
benefit of the Corporation.
No Customer or other Licensee may register, attempt to register or in any way
make use of the Marks, or any mark or term that, in the sole discretion of the
Corporation, is deemed to be derivative of, similar to, or in any way related to a
Mark. In particular, no use of a Mark may be made on or in connection with
any card, device or other application associated with a payment service that the
Corporation deems to be competitive with any Activity.
Without limitation, the foregoing shall specifically apply to registration or use of
any mark or term that incorporates, references or otherwise could be confused
or associated with a Mark currently or previously Licensed or otherwise used by
a Customer (including, without limitation, by virtue of acquisition by merger or
otherwise, bankruptcy or voluntary or involuntary winding-up).
The Corporation reserves the right to determine, establish and control the nature
and quality of the services rendered by its Customers under any marks it adopts.
In order to preserve the integrity of the Marks and prevent irreparable harm to
the Corporation, each Customer agrees to cease using the Marks immediately
upon written demand by the Corporation, and consent to the entry of an
injunction against their continued use.
A Customer must not threaten or initiate any litigation relating to the Marks and
such other marks, without first obtaining the consent of the Corporation.
If a Customer is threatened with litigation, or is sued with regard to any matter
relating to use of the Marks, and such other marks, it must immediately notify
the Corporation in writing. The Corporation, in its discretion, may then defend,
settle, or consent to the entry of a judicial order, judgment or decree, which
would terminate any such litigation, or permit such Customer to do so.
NOTE
4.3 Misuse of a Mark
Additional regional Rules on this topic appear in Chapter 15, “Asia/Pacific
Region,” Chapter 17, “Europe Region,” Chapter 18, “Latin America and the
Caribbean Region,” and Chapter 20, “United States Region,” of this rulebook.
Each Customer and other Licensee must promptly notify the Corporation
promptly, whenever it learns of any misuse of the any Marks, or of any attempt
to copy or infringe the Marks or any portion thereof.
©1993–2012 MasterCard. Proprietary. All rights reserved.
4-2 9 November 2012 • Maestro Global Rules