Maestro Global Rules (PDF) - MasterCard

Europe Region
5.4 A/CB Card Requirements
5.4 A/CB Card Requirements
5.4.3 A/CB Card Design—Partner’s Identification
When placed on the Card front, the name of the A/CB Card program partner(s)
may be personalized by means of laser engraving (recommended) or indent
printing in the Issuer identification area or the card personalization area. In the
card personalization area, the Issuer may optionally use the embossing, thermal
transfer or ultragraphics techniques, although these are not advised. The name
may be placed in the Card personalization area in addition to, or in lieu of, its
use in the upper portion of the Card face. This personalization must be in line
with the minimum Card requirements for the personalization area.
5.4.4 A/CB Card Design—Program Names
A program name is a name that distinguishes a Customer’s A/CB Card Program
from any of the Customer’s other Programs and from the Programs of other
Customers. Issuers must obtain the Corporation’s approval of the A/CB Card
program name to be used.
5.7 Chip-only Card Programs
An Issuer may issue “Chip-only Cards”, defined herein as Chip Cards for which
the presence of a magnetic stripe is optional, or if the Card has a magnetic
stripe, the presence of the Maestro payment application on the magnetic stripe
is optional, subject to the following conditions:
1. The Corporation must approve, in writing and in advance of Program
launch, any Chip-only Card Program and each Card design to be used in
connection with a Chip-only Card Program.
2. The Corporation must approve separately each Card design to be used in
connection with a Chip-only Card Program.
3. The Account range used for a Chip-only Card Program must be separate
from any Account range used for the issuance of other Cards, unless
otherwise agreed with the Corporation.
4. The PAN on Chip-only Cards must not be embossed, as set forth in Rule
6.2.2 of this Chapter 19.
5. In a Card-present environment, the Issuer must authorize solely Chip
Transactions on a Chip-only Card. If the Card has a magnetic stripe
containing the Maestro payment application, the Issuer must decline all
magnetic stripe Transactions on the Card.
6. The geographic scope of acceptance of a Chip-only Card Program must be
limited to the Europe Region. The geographic restriction must be clearly
printed on the Card front, for example “Valid only in Europe”.
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17-18 9 November 2012 • Maestro Global Rules