Maestro Global Rules (PDF) - MasterCard

Europe Region
4.6 Display of the Marks at POI Terminals
NOTE
Additional Rules on this topic appear in Section 17b, “Single European Payment
Area Rules,” of this rulebook.
4.6 Display of the Marks at POI Terminals
In addition to the Rules in Chapter 4, “Marks,” Rule 4.6 in part 1 of this
rulebook, the following apply:
The minimum size permitted for reproduction of the Marks on or near a POI
Terminal is fifty (50) mm in width. The width of the Marks should be measured
from left edge to right edge of the blue background box.
The Marks must have equal prominence with international, regional, and
bilateral marks displayed on the same POI Terminal.
The Marks must be shown in full-color according to the color specifications,
provided by the Corporation.
Display at POS Terminals
Upon request, Acquirers must make artwork or transparencies of advertising
material that feature the Marks available to Merchants. Such material is available
from the Corporation.
Display at Terminals
The Marks must appear on or near the Terminal and must be applied in such a
way that Cardholders can immediately recognize that the Terminal is associated
with the Maestro brand.
Display of the Marks in Advertising
All advertising that makes reference to the Marks must be submitted to the
Corporation for approval before being released.
Merchants that wish to show they accept Cards as a means of payment in their
own advertising do not need the Corporation’s permission to use the Marks
provided that:
1. the Marks do not occupy a prominent position (i.e. not more than ten
percent (10%) of advertising space);
2. the Corporation does not appear to endorse a product or service (see “Use
of the Marks” in Chapter 4, part 1 of this rulebook).
If the Merchant places its own advertising in the press or other media to show it
accepts Cards as a means of payment, it may be required to supply its Acquirer
with specimens of all materials bearing the Marks.
©1993–2012 MasterCard. Proprietary. All rights reserved.
17-16 9 November 2012 • Maestro Global Rules