Maestro Global Rules (PDF) - MasterCard

Chapter 5 Special Issuer Programs
This chapter contains information about Special Issuer Programs.
5.1 Special Issuer Programs—General Requirements..................................................................... 5-1
5.1.1 Prior Consent of the Corporation .................................................................................... 5-1
5.1.2 Reservation of Rights....................................................................................................... 5-1
5.1.3 Cardholder Communication ............................................................................................ 5-1
5.2 Affinity and Co-Brand (A/CB) Card Programs ......................................................................... 5-2
5.2.1 Compliance with the Standards....................................................................................... 5-2
5.2.2 Program Approval ........................................................................................................... 5-2
5.2.3 Ownership and Control of A/CB Programs..................................................................... 5-2
5.2.4 Ownership of Receivables............................................................................................... 5-3
5.2.5 Violation of A/CB Rules .................................................................................................. 5-3
5.2.6 Termination without Cause ............................................................................................. 5-3
5.3 A/CB Communication Standards.............................................................................................. 5-4
5.3.1 Standards for All Communications .................................................................................. 5-4
5.3.2 Review of Solicitations .................................................................................................... 5-4
5.4 A/CB Card Requirements ......................................................................................................... 5-4
5.4.1 Card Design .................................................................................................................... 5-4
5.4.2 Issuer Identification......................................................................................................... 5-4
5.4.3 A/CB Card Design—Partner’s Identification—Europe Region Only................................ 5-5
5.4.4 A/CB Card Design—Program Names—Europe Region Only .......................................... 5-5
5.5 A/CB Acceptance Requirements .............................................................................................. 5-6
5.5.1 Accept All Cards without Discrimination......................................................................... 5-6
5.5.2 Use of the Marks ............................................................................................................. 5-6
5.6 Prepaid Card Programs ............................................................................................................ 5-6
5.6.1 Responsibility for the Prepaid Card Program .................................................................. 5-6
5.6.2 Categories of Prepaid Card Program ............................................................................... 5-7
5.6.2.1 Consumer Prepaid Card Programs ......................................................................... 5-7
5.6.2.2 Commercial Prepaid Card Programs....................................................................... 5-7
5.6.2.3 Government Prepaid Card Programs...................................................................... 5-7
5.6.3 Return of Unspent Value ................................................................................................. 5-8
5.6.3.1 Consumer Prepaid Card Programs ......................................................................... 5-8
5.6.3.2 Commercial Prepaid Card Programs....................................................................... 5-8
5.6.3.3 Government Prepaid Card Programs...................................................................... 5-8
5.6.4 Value Loading.................................................................................................................. 5-9
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Maestro Global Rules • 9 November 2012 5-i