Maestro Global Rules (PDF) - MasterCard

Europe Region
6.17 Additional Rules for Issuing
Customers’ proprietary domestic payment functions or brands, whether
stored-value, debit or credit, are co-residing applications if they reside on a
chip itself embedded on Cards. If these functions do not reside on the chip,
the Rules on co-residing applications do not apply.
6.16.1 General Requirements
Customers may not use the Marks as part of the identification of any co-residing
application without the Corporation’s prior written approval.
Co-residing payment applications may not use or be associated with any
competitive brand (e.g. American Express, JCB, Diners Club, and Visa).
Co-residing applications must not damage the Marks. Co-residing applications
must not have a negative impact on the interoperability of the MasterCard
brands.
Customers must implement all measures necessary to avoid interference by
co-residing applications with any applications represented by the Marks.
6.16.2 Notification
The Corporation must be notified of co-residing payment applications by
submission of the notification form in Appendix D, “Forms.” Co-residing
applications used solely for non-payment purposes, such as identification or
access, do not have to be notified.
A Principal may notify co-residing applications on behalf of its Sponsored
Affiliates.
If a co-residing payment application is discontinued, the Issuer must notify
the Corporation without delay.
6.17 Additional Rules for Issuing
The following additional Rules apply in the Europe Region.
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17-28 9 November 2012 • Maestro Global Rules