Maestro Global Rules (PDF) - MasterCard

4.1 Right to Use the Marks
Marks
4.1 Right to Use the Marks
A right to use one or more Marks is granted to Customers and other Licensees
only pursuant to the terms of a License or other agreement with the Corporation.
Unless an interim License has been granted, a Mark must not be used in any
form or manner before the execution of a written License and, if applicable,
a License addendum.
No additional interest in the Marks is granted with the grant of a right to use the
Marks. A Licensee is responsible for all costs and liabilities resulting from or
related to its use of a Mark or the Interchange System.
Except as otherwise set forth in Rule 1.6.4 of this rulebook, each License
is non-exclusive and non-transferable. The right to use a Mark may be
sublicensed by a Licensee to any Sub-licensee only in accordance with the
Standards or otherwise with the express written consent of the Corporation. A
Customer or other Licensee that is permitted to sublicense the use of a Mark to
a Sub-licensee must ensure, for so long as the sublicense is in effect, that the
Mark is used by the Sub-licensee in accordance with the Standards and/or other
additional conditions for such use required by the Corporation.
The right to use a Mark cannot be sublicensed or assigned, whether by sale,
consolidation, merger, amalgamation, operation of law, or otherwise, without
the prior written consent of the Corporation.
A Customer must use the Marks in the manner prescribed in the License,
the Standards, and the Identity Standards for all applications, including, but
not limited to, uses on Cards, POI Terminals, signage, correspondence, and
advertising.
A Customer may use the Marks as a stand-alone, incremental or cross-border
brand for its Cardholders, at the discretion of the Corporation.
The Corporation makes no express or implied representations or warranties
in connection with any Mark and the Corporation specifically disclaims all
such representations and warranties.
NOTE
Additional regional Rules on this topic appear in Chapter 18, “Latin America and
the Caribbean Region,” of this rulebook.
4.2 Protection and Registration of the Marks
Protection of the Marks is vital to the Corporation, its Customers and other
Licensees. Any use of a Mark must not degrade, devalue, denigrate, or cause
injury or damage to the Marks or the Corporation in any way.
©1993–2012 MasterCard. Proprietary. All rights reserved.
Maestro Global Rules • 9 November 2012 4-1