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Maestro Global Rules (PDF) - MasterCard

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Chapter 4 Marks<br />

This chapter contains information about use of the Marks and competing marks.<br />

4.1 Right to Use the Marks............................................................................................................. 4-1<br />

4.2 Protection and Registration of the Marks ................................................................................. 4-1<br />

4.3 Misuse of a Mark...................................................................................................................... 4-2<br />

4.4 Review of Solicitations ............................................................................................................. 4-3<br />

4.5 Display on Cards...................................................................................................................... 4-3<br />

4.5.1 <strong>Maestro</strong> PayPass Identifier on a Mobile Payment Device ............................................... 4-3<br />

4.6 Display of the Marks at POI Terminals .................................................................................... 4-4<br />

4.6.1 New and Replacement Signage....................................................................................... 4-4<br />

4.6.2 ATM Signage System ....................................................................................................... 4-4<br />

4.7 Digital Wallets .......................................................................................................................... 4-4<br />

4.7.1 <strong>Global</strong> Minimum Branding Requirements ....................................................................... 4-5<br />

Compliance Zones ......................................................................................................................... 4-5<br />

©1993–2012 <strong>MasterCard</strong>. Proprietary. All rights reserved.<br />

<strong>Maestro</strong> <strong>Global</strong> <strong>Rules</strong> • 9 November 2012 4-i

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