Maestro Global Rules (PDF) - MasterCard

Special Issuer Programs
5.3 A/CB Communication Standards
5.3 A/CB Communication Standards
5.3.1 Standards for All Communications
All Solicitations, applications, advertisements, disclosures, and other material
and information regarding any A/CB program (collectively for the purposes of
this Rules chapter only, “Solicitations”) must refer prominently to the offering
as a “Maestro Card” and may not position the offering as something other
than a Card. The A/CB brand name or logo may not be positioned as adding
superior utility to the Card.
Any Solicitation regarding any A/CB program must prominently and integrally
feature the Maestro word mark and Marks and must identify the Issuer.
A Solicitation may not imply or state that anyone other than the Customer is
the Issuer of the Card.
NOTE
Additional regional Rules on this topic appear in Chapter 17, “Europe Region,”
and a regional Rule variation on this topic appears in Chapter 18, “Latin America
and the Caribbean Region,” of this rulebook.
5.3.2 Review of Solicitations
Each Solicitation must be submitted to and approved by the Corporation prior
to final production and use.
A Solicitation that is a direct mail item (excluding electronic mail) or
telemarketing operator script may be submitted to the Corporation for approval
on an after-the-fact basis where timing is an unavoidable problem. In such
event, the Solicitation must be received by the Corporation within two (2)
business days after first being mailed or otherwise used. The Corporation must
receive a sample of every final direct mail Solicitation.
5.4 A/CB Card Requirements
5.4.1 Card Design
All A/CB program Card designs must be reviewed and approved by the
Corporation prior to final production and must comply with the Standards set
forth in the MasterCard Card Design Standards.
5.4.2 Issuer Identification
The following Issuer identification requirements apply to all A/CB Cards:
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5-4 9 November 2012 • Maestro Global Rules