Maestro Global Rules (PDF) - MasterCard

Europe Region
6.2 Card Standards and Specifications
6.1.4 Program Names
An Issuer may apply to the Corporation for permission to have a Card Program
name appear in addition to or in lieu of the Issuer name or any Affinity or
Co-brand Card Program partner’s name or both on the Card face and, with such
permission, may use such a Card Program name. Each Card Program name,
offering, and service must be referred to by the full, legal name and include the
appropriate registration notice.
6.2 Card Standards and Specifications
In addition to the Rule in Chapter 6, “Issuing,” Rule 6.2 in part 1 of this
rulebook, the following applies:
Customers may apply to the Corporation for BIN/IINs, or they may use current
BIN/IINs.
The 639000 to 639099 and 670000 to 679999 BIN ranges are reserved for the
sole use of the Corporation. BINs from these ranges are assigned to Customers
for the issuance of Cards and may not be used for any other purpose without
the written agreement of the Corporation. The 639000 to 639099 and 670000 to
679999 BIN ranges must not be used to issue cards bearing competing global
or regional brands. Refer to Rule 4.5 regarding the display of the Marks and
other marks on Cards.
6.2.1 Encoding Standards
6.2.1.9 Encoding of PIN Verification Value (PVV)
In addition to the Rules in Chapter 6, “Issuing,” Rule 6.2.1.9 in part 1 of this
rulebook, the following apply:
Cards with a bank-owned PVV or without PVV can only be authorized by
the Issuer.
If PVV is encoded, the Issuer can use the PVV verification offered by the Dual
Message System (that is, PIN validation in Stand-In and PIN pre-validation
services). Please refer to the On Behalf Key Management (OBKM) Document
Set for more detailed information about exchanging PIN validation keys.
6.2.1.10 Track 3
If a Card has track 3 encoded, the encoding must conform to ISO 4909 “Bank
cards–Magnetic stripe content for track 3.”
©1993–2012 MasterCard. Proprietary. All rights reserved.
17-20 9 November 2012 • Maestro Global Rules