Maestro Global Rules (PDF) - MasterCard

Marks
4.6 Display of the Marks at POI Terminals
4.6 Display of the Marks at POI Terminals
NOTE
Additional regional Rules on this topic appear in Chapter 17, “Europe Region,”
and Chapter 20, “United States Region,” of this rulebook.
A Customer must display the Marks in accordance with the Rules, and the
regulations, policies and Identity Standards of the Corporation as may be
published from time to time, within thirty (30) calendar days of the POI
Terminal’s first Transaction.
A Customer must not display signage in a false, deceptive or misleading manner.
All signage used by a Customer with respect to the Marks must comply with all
applicable laws, Rules, and the regulations, policies, and Identity Standards of
the Corporation.
The Marks may not be placed on or near, or otherwise used to identify any POS
Terminal, which does not accept Cards.
The Corporation may permit or prohibit the display of the logo of a Competing
EFT POS Network at POS Terminals.
4.6.1 New and Replacement Signage
All new and replacement signage, other than signage used to comply with
Rule 4.5 of this rulebook, referring to POI Terminals that participate in the
Corporation must comply with this Rule 4.6.1. On any new or replacement
signage incorporating the marks of a competing network, the corresponding
Marks must appear and be given at least equal prominence. The Marks must be
at least as large as the marks of any competing network.
4.6.2 ATM Signage System
4.7 Digital Wallets
The MasterCard, Maestro, and Cirrus brands must be displayed on an ATM. The
Corporation’s interlocking circles signage system is employed when one or more
brands using the MasterCard interlocking circles device is accepted at a point of
interaction. The system requires the consecutive vertical or horizontal display
of the brand Marks in the following sequence—MasterCard, Maestro, Cirrus.
Third-party wallet developers must enter into a License agreement with the
Corporation in order to use the Marks.
©1993–2012 MasterCard. Proprietary. All rights reserved.
4-4 9 November 2012 • Maestro Global Rules