Maestro Global Rules (PDF) - MasterCard

Special Issuer Programs
5.4 A/CB Card Requirements
1. neither the Card design nor any information appearing on the Card may
state or infer that anyone other than the Customer is the Issuer of the Card;
2. Issuer identification consisting of the Issuer’s name or the Issuer’s name and
logo must be clearly visible either on the Card face or on the Card back.
The name and/or logo of an A/CB partner may appear on the Card face, in
addition to the Issuer identification, or on the Card back;
3. Cards that bear only the A/CB partner’s name or logo on the Card face, but
that satisfy the Issuer identification requirements set forth in (5.) below,
are deemed (in the absence of other circumstances) to comply with these
requirements;
4. in addition to, or in lieu of, appearing on the upper portion of the Card
face, the name of the A/CB partner may be embossed on the fourth line of
embossing;
5. if the Issuer identification does not appear on the Card face, the following
statement must prominently appear and be clearly legible on the Card back:
“This card is issued by (FULL, TRUE ISSUER NAME) under license from
MasterCard International or its Affiliates.” The location of this statement on
the Card is at the Issuer’s discretion;
6. for A/CB programs in which more than one A/CB partner is involved, Issuer
identification on the Card back must be equal or greater in size than any
A/CB partner identification on the Card back;
7. the Issuer’s customer service telephone number must appear on the back of
all A/CB Cards. The location of the number is at the Issuer’s discretion.
5.4.3 A/CB Card Design—Partner’s Identification—Europe
Region Only
NOTE
Regional Rules on this topic appear in Chapter 17, “Europe Region,” of this
rulebook.
5.4.4 A/CB Card Design—Program Names—Europe Region Only
NOTE
Regional Rules on this topic appear in Chapter 17, “Europe Region,” of this
rulebook.
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Maestro Global Rules • 9 November 2012 5-5