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Nestlé in society Creating Shared Value and meeting our commitments 2015

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<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong>:<br />

Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong><br />

Nutrition, health<br />

<strong>and</strong> wellness<br />

Rural development<br />

Water<br />

Environmental<br />

susta<strong>in</strong>ability<br />

Human rights<br />

<strong>and</strong> compliance<br />

Our<br />

people<br />

Indirect economic impacts G4-DMA, Investment G4-DMA<br />

Increased coffee farmer <strong>in</strong>come<br />

through yield improvement<br />

Coffee farm<strong>in</strong>g <strong>in</strong>come is directly related to yield, quality <strong>and</strong><br />

production costs. In Thail<strong>and</strong>, robusta coffee trees are usually<br />

over 25 years old <strong>and</strong> orig<strong>in</strong>ate from non-selected varieties,<br />

with average green coffee production of 875 kg/ha. Around<br />

30% of farmers’ <strong>in</strong>come is spent on fertiliser. Therefore, the<br />

key to <strong>in</strong>creas<strong>in</strong>g revenue <strong>and</strong> ensur<strong>in</strong>g susta<strong>in</strong>able coffee<br />

farm<strong>in</strong>g lies <strong>in</strong> optimis<strong>in</strong>g productivity <strong>and</strong> cost control.<br />

<strong>Nestlé</strong> Thail<strong>and</strong> is address<strong>in</strong>g these issues by provid<strong>in</strong>g<br />

<strong>in</strong>tensive tra<strong>in</strong><strong>in</strong>g to farmers on yield improvement, soil fertility<br />

management <strong>and</strong> cost reduction. The programme comprises<br />

three ma<strong>in</strong> elements: rejuvenation of coffee trees, tree<br />

propagation <strong>and</strong> soil fertility management.<br />

Tree rehabilitation uses a technique called stump<strong>in</strong>g. This<br />

enables fresh growth <strong>and</strong> more productive branches, <strong>and</strong><br />

promotes the development of new stems. Propagation is based<br />

on graft<strong>in</strong>g, us<strong>in</strong>g suitable local material. Grafted coffee trees<br />

produce stems that come <strong>in</strong>to production sooner than new<br />

plant<strong>in</strong>gs, m<strong>in</strong>imis<strong>in</strong>g <strong>in</strong>come losses.<br />

The soil fertility management programme <strong>in</strong>volves<br />

correct<strong>in</strong>g the pH through lime application, <strong>in</strong>creas<strong>in</strong>g soil<br />

organic matter by add<strong>in</strong>g compost from agricultural waste (e.g.<br />

coffee husk) <strong>and</strong> creat<strong>in</strong>g bulk-blend<strong>in</strong>g formula fertiliser.<br />

Thirty demonstration plots have been set up, <strong>and</strong> 2862<br />

farmers have been tra<strong>in</strong>ed on yield improvement <strong>and</strong> production<br />

cost management. Farmers are report<strong>in</strong>g yield <strong>in</strong>creases up to<br />

1.5 tonnes/ha <strong>in</strong> two years, with production costs per hectare<br />

almost halved by adopt<strong>in</strong>g the improvement techniques.<br />

future of the world’s food supply is <strong>in</strong> trouble. Offer<strong>in</strong>g more<br />

opportunities for young farmers <strong>and</strong> for farm<strong>in</strong>g bus<strong>in</strong>ess<br />

development is, thus, of the utmost importance to ensure the<br />

future supply of agricultural raw materials.<br />

The objective of agripreneurship<br />

Agripreneurship is an approach we have recently formalised<br />

to accelerate the development of farmers to nurture their<br />

farm<strong>in</strong>g skills, competencies <strong>and</strong> bus<strong>in</strong>ess management.<br />

While this approach has already <strong>in</strong>formed exist<strong>in</strong>g tra<strong>in</strong><strong>in</strong>g<br />

schemes, we now <strong>in</strong>tend to be more systematic <strong>in</strong> roll<strong>in</strong>g it<br />

out. Agripreneurship particularly addresses farmers who are<br />

operat<strong>in</strong>g <strong>in</strong> <strong>our</strong> Farmer Connect <strong>and</strong> direct s<strong>our</strong>c<strong>in</strong>g<br />

operations. It helps foster susta<strong>in</strong>able <strong>in</strong>tensification of<br />

agriculture, mak<strong>in</strong>g best use of good agricultural practices <strong>and</strong><br />

excellence <strong>in</strong> farm<strong>in</strong>g operations. Agripreneurship contributes<br />

to develop<strong>in</strong>g competitive <strong>and</strong> susta<strong>in</strong>able growth-oriented<br />

farm<strong>in</strong>g bus<strong>in</strong>ess models.<br />

Agripreneurship applies to both large- <strong>and</strong> small-scale<br />

farmers – what is more important is hav<strong>in</strong>g an entrepreneurial<br />

m<strong>in</strong>dset <strong>and</strong> attitude, <strong>and</strong> a proven record <strong>in</strong> farm<br />

management. Our aim is to create agripreneurs, ambitious<br />

farmers runn<strong>in</strong>g profitable bus<strong>in</strong>esses <strong>and</strong> comply<strong>in</strong>g with<br />

<strong>Nestlé</strong>’s quality, safety <strong>and</strong> responsible s<strong>our</strong>c<strong>in</strong>g st<strong>and</strong>ards.<br />

Tra<strong>in</strong><strong>in</strong>g <strong>and</strong> develop<strong>in</strong>g<br />

young farmers<br />

Agripreneurship at <strong>Nestlé</strong><br />

Food production needs to <strong>in</strong>crease by almost 70% by 2050 to<br />

meet the food calorie requirements of the grow<strong>in</strong>g global<br />

population. While there is a trend away from <strong>in</strong>tensive<br />

agricultural production <strong>in</strong> developed economies, which usually<br />

goes along with a reduction <strong>in</strong> productivity, emerg<strong>in</strong>g economies<br />

are <strong>in</strong>tensify<strong>in</strong>g their production systems to achieve higher yields.<br />

But high pesticide <strong>and</strong> fertiliser use <strong>in</strong> <strong>in</strong>put-<strong>in</strong>tensive production<br />

systems bear the risk of residues <strong>in</strong> harvested raw materials <strong>and</strong><br />

the contam<strong>in</strong>ation of waterways <strong>and</strong> the environment. At the<br />

same time, food safety <strong>and</strong> quality norms are becom<strong>in</strong>g more<br />

str<strong>in</strong>gent, requir<strong>in</strong>g farmers to acquire more knowledge on the<br />

application of good agricultural practices <strong>and</strong> appropriate<br />

technologies to meet the requirements of the food <strong>in</strong>dustry.<br />

While farmers <strong>in</strong> developed countries generally have access<br />

to tra<strong>in</strong><strong>in</strong>g, farmers <strong>in</strong> most emerg<strong>in</strong>g countries do not. The<br />

majority don’t become farmers by choice, but by default.<br />

Farm<strong>in</strong>g is lab<strong>our</strong> <strong>in</strong>tensive <strong>and</strong> tends to provide little<br />

economic <strong>and</strong> social reward. Young people from rural areas<br />

are migrat<strong>in</strong>g to urban centres <strong>in</strong> search of jobs that provide a<br />

better <strong>in</strong>come with higher perceived social status. The farm<strong>in</strong>g<br />

population is age<strong>in</strong>g fast, <strong>and</strong> not enough skilled young people<br />

are replac<strong>in</strong>g them. This is a real problem – if capable young<br />

people can’t be conv<strong>in</strong>ced to work <strong>in</strong> agriculture, then the<br />

Globally, young people are turn<strong>in</strong>g away from farm<strong>in</strong>g as a<br />

career, often see<strong>in</strong>g it as provid<strong>in</strong>g little economic or social<br />

reward. Offer<strong>in</strong>g more tra<strong>in</strong><strong>in</strong>g for young farmers, <strong>and</strong><br />

provid<strong>in</strong>g them with micro-f<strong>in</strong>ance <strong>and</strong> access to markets,<br />

would do much to help safeguard the future of agriculture.<br />

One successful scheme, which won the 2012 <strong>Nestlé</strong> CSV<br />

Prize, is an agricultural school for teenagers <strong>in</strong> Paraguay run by<br />

the non-profit organisation Fundación Paraguaya. The <strong>in</strong>itiative<br />

sets up micro-bus<strong>in</strong>esses like garden<strong>in</strong>g, hotel services,<br />

beekeep<strong>in</strong>g <strong>and</strong> egg production on school premises, provid<strong>in</strong>g<br />

students with free tra<strong>in</strong><strong>in</strong>g on top of the normal academic<br />

curriculum. The tra<strong>in</strong><strong>in</strong>g <strong>in</strong>volves theory <strong>and</strong> h<strong>and</strong>s-on work,<br />

ensur<strong>in</strong>g students have the chance to practise new skills. In<br />

addition to promot<strong>in</strong>g agricultural knowledge, the school also<br />

teaches entrepreneurial skills.<br />

Another solution is tra<strong>in</strong><strong>in</strong>g <strong>in</strong>stitutes that offer schoolleavers<br />

a professional tra<strong>in</strong><strong>in</strong>g <strong>and</strong> academic qualification <strong>in</strong><br />

farm<strong>in</strong>g. In Ch<strong>in</strong>a, <strong>Nestlé</strong> has opened an <strong>in</strong>stitute <strong>in</strong> partnership<br />

with the local government, universities <strong>and</strong> agricultural<br />

<strong>in</strong>dustries to enc<strong>our</strong>age modern dairy farm<strong>in</strong>g practices <strong>and</strong><br />

help farmers meet the country’s milk dem<strong>and</strong> <strong>in</strong> a susta<strong>in</strong>able<br />

manner. The <strong>in</strong>stitute tra<strong>in</strong>s farmers on animal nutrition, animal<br />

health <strong>and</strong> welfare, milk<strong>in</strong>g hygiene, animal feed<strong>in</strong>g <strong>and</strong><br />

environmental protection. Laboratories <strong>and</strong> demonstration<br />

farms enable farm managers <strong>and</strong> workers to attend tra<strong>in</strong><strong>in</strong>g<br />

sessions to improve farm management skills, learn the latest<br />

technology <strong>and</strong> ga<strong>in</strong> practical bus<strong>in</strong>ess experience. Around<br />

700 students will be tra<strong>in</strong>ed annually, <strong>and</strong> <strong>Nestlé</strong> hopes to<br />

assist many young Ch<strong>in</strong>ese become successful farmers.<br />

<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong> – Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong> <strong>and</strong> meet<strong>in</strong>g <strong>our</strong> <strong>commitments</strong> <strong>2015</strong> 102

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