Nestlé in society Creating Shared Value and meeting our commitments 2015

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Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people Healthy and affordable food G4-DMA See more about iodine deficiency. See more about zinc deficiency. Nestlé in society – Creating Shared Value and meeting our commitments 2015 74
Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people Customer health and safety G4-DMA, FP7 Micronutrient fortification Our commitment Our objective Help reduce the risk of undernutrition through micronutrient fortification By 2016 – We will reach 200 billion micronutrientfortified servings of foods and beverages annually worldwide, helping to address global micronutrient deficiencies with a special focus on children and women of childbearing age. Total number of micronutrient-fortified servings of foods and beverages annually worldwide (billion) Goal by 2016: 200 billion 2015 192 2014 183 2013 167 A key product area in our fortification efforts is condiments, such as bouillon cubes and seasonings as well as soups. These are good carriers for nutrients as they build on existing eating habits and are consumed widely and frequently, and remain affordable to many populations. Iron-fortified bouillons, soups and noodles have been deployed with success in South Asia, Central and West Africa (CWAR), South Africa and Eastern Europe. The impact of fortifying foods and beverages National nutrition surveys conducted in the Philippines indicate that micronutrient deficiencies remain prevalent among children. As an example, the 7 th National Nutrition Survey (2008) indicated that around 20% of children aged 1 to 12 years old suffer from anaemia. Studies have shown that the economic impact of the condition on the local economy is substantial. Ideally, nutrients that are essential for health should be obtained from a balanced and varied diet. For a number of reasons, this is not always possible, particularly in developing countries. The food and beverage industry, therefore, has a unique opportunity to contribute to tackling this major global health gap by improving the nutrition status of people at risk through the addition of relevant micronutrients to foods and beverages. We track the number of fortified servings sold in 66 key countries identified as possessing significant deficiencies, and we estimate the number sold in the rest of the world. Many of our foods and beverages, including cereals and milk, provide nourishment for particularly vulnerable groups including infants, children and expectant mothers. In 2015, we faced challenges due to general and specific economic conditions, such as not selling any Maggi products for a period of six months. However, we still increased the number of fortified servings we delivered in 2015 when compared to 2014, placing us on track to meet our 2016 objective. In terms of our efforts to provide affordable foods and beverages for target consumers, especially low- to middleincome socio-economic groups in developing regions, 79% of our PPPs sold in 2015 were fortified with at least one of the ‘Big 4’ nutrients (iron, iodine, vitamin A and zinc). Nestlé Research has worked together with the local Food and Nutrition Research Institute (FNRI) and the Winterthur Institute of Health Economics, Zurich, to investigate the impact of micronutrient deficiencies in the Philippines, determining that there were substantial economic and health risks. Based on the findings from additional research conducted in 2012, scientists have confirmed that fortified milk can be an effective option in reducing anaemia in children that regularly consume it over a period of months. As a result, Nestlé Research engaged with private and public stakeholders to create an awareness campaign that could encourage more mothers to feed their children with fortified powdered milk. The availability and popularity of Nestlé’s Bear Brand fortified powdered milk in the Philippines made it an easy choice on which to build the campaign. Through the use of posters, online advertising and videos, and with the support of the Government, Bear Brand helped publicise the consequences of iron deficiencies in the Philippines among mothers. The research group has continued to work on tailoring different strategies to reach children and their families through better access to micronutrients and, in 2015, the research was presented to public health authorities and local government bodies. The research group is also investigating how to apply similar methods in India, where the cost of iron deficiency anaemia is the equivalent of CHF 3.1 billion (USD 24 billion) per year in lost productivity, according to estimates by Nestlé Research and the Winterthur Institute of Health Economics. Nestlé in society – Creating Shared Value and meeting our commitments 2015 75
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