Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
Customer health and safety G4-DMA, Marketing communications G4-DMA, G4-PR6, G4-PR7, Compliance G4-DMA (Product responsibility)
NGOs
Through our annual stakeholder meetings, we seek
constructive dialogue with a variety of NGOs and interest
groups on the topic of maternal, infant and young child
nutrition.
We also aim to work constructively with concerned
stakeholders. We are hopeful that a fact-based and
constructive dialogue, which keeps the health of children at
the centre of the discussion, will help us achieve our goal of
contributing to the optimal health and nutrition of mothers,
infants and young children.
Participation in industry associations
Nestlé is a member of different national and regional industry
associations around the world dedicated to specialised
nutrition in the countries where they operate. Some of these
associations are members of the International Special Dietary
Foods Industries (ISDI), which promotes high standards in the
production and trade of special dietary foods. We have been
active in ISDI since its foundation.
Governments and international organisations
We work with national and international health organisations
that support the aim and principles of the WHO Code. We also
collaborate in the development of robust and widely accepted
methodologies that will independently and transparently
assess the marketing practices of BMS manufacturers.
We aim to:
• Encourage detailed R&D into infant and young child
nutrition;
• Help increase public awareness of sound infant feeding
practices;
• Promote balanced legislation and science-based regulation
at national, regional and international level; and
• Provide constructive comments to further improve and align
methodologies to assess BMS marketing practices.
Continuous improvement
In recent years, we have focused on improvement in the
following areas:
• Reinforcing our policies: in line with the WHO Guiding
principles for feeding infants and young children during
emergencies, we published our global Instructions on
Donations and Low-cost supplies of Infant Formula and
Formula for Special Medical Purposes intended for Infants
for use in Emergencies, in 2015.
• Strengthening our compliance reporting process:
compliance is one of the highest priorities for our company,
which is why we’ve strengthened the internal reporting
mechanism between our markets and the corporate
headquarters. The results of our internal compliance
monitoring are reported annually to our Board of Directors.
We have reinforced our internal audit mechanisms to ensure
that compliance with the relevant policies and guidelines on
the responsible marketing of BMS is systematically part of
the verification and is reported to our headquarters (see
Compliance);
• Removing branded cabinet displays: since 2013, more
than 3600 display cabinets for BMS have either been
removed from the trade or modified to ensure that they
comply with our Display Cabinets Guidelines; and
• Expanding training of employees: starting in 2014,
existing training initiatives were further complemented by
the roll-out of the Nestlé Nutrition global online training
programmes, which include specific modules on the
fundamentals of breastfeeding, the WHO Code, the Nestlé
Policy and the FTSE4Good BMS marketing criteria. In 2015,
we trained a further 3090 people, including new Nestlé
Nutrition employees and those that were not trained during
2014 for technical reasons (see Training our employees).
Responsible marketing to children
Our commitment
Our objectives
Ensure responsible marketing communication
to children
By 2015 – Implement a strengthened Nestlé Marketing
Communication to Children Policy.
By 2017 – In support of the implementation of the Nestlé
Marketing Communication to Children Policy, we will roll
out a targeted training for our marketing teams globally.
We define children’s products as those for which 50% or more
of the consumers are below 12 years old, while those for
teenagers are for consumers below 18 years old. As of
January 2016, Nestlé has implemented its revised Policy on
Marketing Communication to Children (Nestlé Policy). Key
changes include:
• EU Pledge criteria serve as a global reference;
• No marketing to children of biscuits, sugar or chocolate
confectionery;
• Qualitative assessment (creative execution, licensed
characters);
• Sales in schools restricted to products meeting the nutrition
criteria; and
• Affect all channels including TV, radio, print, social media,
outdoor, contests, promotions, events and sampling.
Nestlé has been a firm proponent of responsible marketing to
children since the launch of its Communication Principles in
2002, and was a founding member of the International Food
and Beverage Alliance (IFBA). In 2012, we were instrumental in
the adoption of shared nutritional criteria by EU Pledge
members. In turn, we have used these criteria as the basis for
our revised Nestlé Policy.
Nestlé in society – Creating Shared Value and meeting our commitments 2015 87