Nestlé in society Creating Shared Value and meeting our commitments 2015

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Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people FP7, G4-PR3 Nestlé believes that what you drink is as important to a healthy lifestyle as what you eat and how often you exercise. This belief has led us to bring together internal partners from throughout our business to define a strategy that can provide water consumption with greater focus in the public health space. This strategy will be reflected in the objectives we implement in 2016. Nestlé Waters Poland helps consumers choose water Choosing water instead of sugar-sweetened beverages can reduce the intake of calories, helping consumers maintain a healthy weight. Healthy hydration is a serious issue in Poland, where 22% of schoolchildren, 49% of women and 64% of men are overweight or affected by obesity-related issues. For this reason, Nestlé Waters Poland launched the I Choose Water initiative using the Nestlé Pure Life® brand. Developed with the Polish Dietetics Association (PTD), the campaign aims to reach as many people as possible through TV, print and digital advertising, online videos, in-store displays and leaflets, to improve their health by encouraging them to drink more water. This campaign gathers major stakeholders such as bottled water companies and the tap water industry to speak with one voice on healthy hydration and is designed to inspire similar campaigns in other countries. Consuming more whole grains and vegetables Our commitment Encourage consumption of whole grains and vegetables Balanced diets include whole grains and vegetables, as they are excellent sources of fibre, vitamins and minerals. Nestlé is committed to encouraging the consumption of both whole grains and vegetables through cooking, and provides on-pack and online nutrition guidance to this end. Although evidence suggests increased whole grain consumption improves diet quality, recent research has shown that people are still not receiving enough whole grains in their diets. The studies show that breakfast is an important meal, providing the brain with the nutrients it needs to function and the body with better nutrition, and helping maintain a healthy body mass index (BMI). Whole grains are, therefore, a nutritious way to start the day. Our objective By 2015 – To ensure a high nutritional content, there will be more whole grain than any other ingredient in any serving of children’s or teenagers’ breakfast cereals. More whole grain than any other ingredient in any serving of children’s or teenagers’ breakfast cereals (%) Goal: 90% by 2015 2015 85* 2014 73 2013 68 0% 50% 100% * Reduction compared to 2014 due to the adoption in 2015 of a more stringent tracking methodology for whole grains. Through CPW, our joint venture with General Mills, we have set whole grain requirements for all of our cereal brands that are intended for children and teenagers. All Nestlé breakfast cereals that carry the Whole Grain Tick contain at least 8 g of whole grains per serving and display the Green Banner for easy identification on the shelf. We are committed to going beyond this requirement by ensuring that there are more whole grains than any other ingredient in our children’s and teenagers’ breakfast cereals. In 2015, we began applying a new, more stringent standard for classifying whole grains as the main ingredient. Under this new standard, 85% of our cereals for children and teenagers have achieved our objective for whole grains. We will continue our work in 2016 on the remaining 15% to ensure that these too meet our high standards. Increasing the levels of whole grains affects cereals on many levels: they change texture, taste and shelf life. For this reason, we have worked carefully to ensure that any adjustments that we have made to the whole grain levels have not adversely affected the consumer experience. We know that it can be challenging to encourage children and young people to eat a balanced breakfast, or any breakfast at all, which is why we have worked to make sure our cereals continue to deliver the taste they love. Our objective By 2015 – Maggi Cooking Lesson Programme will be ongoing in 30 countries to promote cooking with whole grains and vegetables. Maggi Cooking Lesson Programme ongoing in 30 countries Goal: 30 by 2015 2015 32 2014 20 2013 16 Nestlé in society – Creating Shared Value and meeting our commitments 2015 78
Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people FP7, Product and service labelling G4-DMA, G4-PR3 We encourage the involvement of both children and parents through the Maggi Cooking Lesson Programme, which provides recipes, menu ideas and practical cooking tips. Around 80% of foods and beverages in the Maggi portfolio promote home cooking. During 2015, we launched the programme in the Adriatic region, Germany, Colombia, the Philippines and Australia. By the end of the year, we had surpassed our target of having the programme ongoing in 30 countries. The significant increase since 2014 is due to improved tracking and the consolidation of local programmes happening globally. Our objective By 2015 – 90% of Maggi product portfolio worldwide will be promoting home cooking and meals with vegetables. Maggi product portfolio worldwide that promotes home cooking and meals with vegetables (%) Goal: 90% by 2015 2015 80 2014 73 2013 68 0% 50% 100% In 2015, we continued to seek new ways to promote home cooking and meals with vegetables through our Maggi portfolio. One approach has been our implementation of the Kitchen Cupboard project. Through Kitchen Cupboard, we are in the process of renovating our food and beverage portfolio to increase the use of ingredients that people recognise and are familiar with – such as vegetables, spices, herbs and flours – while accelerating the removal of artificial additives. This approach is designed to build trust with our consumers, by providing transparency on what our foods and beverages are made from through information that is easy to read and understand. The successful implementation of Kitchen Cupboard requires widespread changes to our packaging. These changes have delayed us from meeting our target for 90% of the Maggi product portfolio to promote home cooking and meals with vegetables. We continue to work on achieving this objective through the next year by merging it with our work on portion guidance. Providing nutritional information We believe in empowering our customers to make informed choices about what they consume. We help by providing clear information about ingredients, nutritional benefits, health information and portion size on all packaging. This information must be truthful, meaningful, transparent and scientifically substantiated, and cannot mislead. We are also committed to providing Guideline Daily Amount (GDA) percentages on all packaging. Through our portion guidance efforts, we hope to help consumers evolve their perception of portion norms, and pursue a healthy diet in terms of food and beverage quantity, frequency and quality. We put claims on our packaging where relevant and possible within local regulations; where there are no regulations, claims must follow Codex Alimentarius Guidelines. Labelling claims We strive to ensure that our labelling is fully accurate. This accuracy includes ‘negative’ claims, which focus on the absence of a nutrient, ingredient or substance that a consumer might wish to avoid in a food or beverage, such as sugar or added calories. Nestlé follows the principles for the use of absence and non-addition claims as outlined by the Codex Alimentarius. Our commitment Our objective Deliver nutrition information and advice on all our labels By 2016 – Make information more accessible by providing further product information and nutrition advice on pack, via Quick Response (QR) codes for smartphones. Provide product information and nutrition advice on pack, via QR codes Websites Brands Countries 2015 3000 78 50 2014 2000 56 46 Product lines Brands Countries 2013 160 13 36 People can learn more about what they consume through our Nestlé Nutritional Compass®, displayed on 92.8% of our foods and beverages by the end of 2015. The compass presents the nutritional composition of each food or beverage, offers lifestyle and nutrition tips, and provides contact details. To meet increasing consumer interest for information about the foods and beverages they consume, we have expanded the use of QR codes. Displayed on the Nestlé Nutritional Compass®, QR codes give users easy access to online information, enabling consumers to go beyond the label in terms of learning more about the nutritional environmental and societal aspects of the Nestlé products they consume. Nestlé in society – Creating Shared Value and meeting our commitments 2015 79
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