Nestlé in society Creating Shared Value and meeting our commitments 2015

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Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people G4-EC1, G4-EC7, Healthy and affordable food G4-DMA Nutrition education: promoting healthier habits Nestlé believes that education can play an important role in promoting good nutrition and healthy lifestyles. We are dedicated to educating families, scientists, and health and food professionals about the different nutritional needs of populations. With a range of programmes and activities, we work with expectant mothers, caregivers, families, food professionals and our own employees to promote better understanding and healthier habits Our commitment Provide education programmes for good nutrition and feeding practices Good nutrition and the right feeding practices during the first 1000 days of life, from conception to a child’s second birthday, lay the foundations for a child’s lifelong health and wellbeing. It is in this period that a baby’s future health is programmed, which is why it is important to establish healthy eating habits from the start. Read more about how we support the education of health professionals. programme designed to provide support for mothers and caregivers during this critical time. The online programme helps mothers understand that a baby’s nutrition needs evolve as they grow, and provides practical, science-based advice on what to feed, how to feed and why. Nestlé Start Healthy Stay Healthy also provides doctors with practical tools and support that can be used in face-to-face sessions to educate women on the importance of good nutritional practices as the baby grows and develops. Although a global programme, Nestlé Start Healthy Stay Healthy is customised to meet local guidelines. Its aim is to encourage the development of nutrition understanding for parents, converting general awareness into active learning and the adoption of strong, health-promoting behaviours. Nestlé Start Healthy Stay Healthy Our objectives Ongoing – Provide nutrition education for parents and caregivers on the importance of the first 1000 days (from conception to the child’s second birthday), including maternal nutrition during pregnancy and promoting breastfeeding as the best start in life. By 2015 – Nestlé Start Healthy Stay Healthy will reach over 5 million mothers and caregivers worldwide with multilingual online nutrition education services. By 2016 – Nestlé Start Healthy Stay Healthy will reach over 10 million mothers and caregivers worldwide with nutrition education. Number of mothers and caregivers reached by Nestlé Start Healthy Stay Healthy (million) Goal 2015: 5 million 2015 20 Goal 2016: 10 million The first 1000 days of a child’s life, from conception to its second birthday, represent a unique opportunity to ensure optimal growth and development in the short term, and future health in the long term. In this period, mothers need to consume the right foods and beverages to avoid serious health risks, for themselves and their children, such as maternal morbidity, preterm birth, macrosomia (babies weighing more than 4 kg at birth) and infant mortality. The Nestlé Start Healthy Stay Healthy initiative is our corporate non-product branded consumer education World Breastfeeding Week Every year, World Breastfeeding Week is celebrated in more than 170 countries to encourage breastfeeding and improve the health of babies around the world. Traditionally held in August, it commemorates the Innocenti Declaration signed in August 1990 by government policy-makers, the WHO, UNICEF and other organisations to protect, promote and support breastfeeding. In 2015, following the global theme ‘Breastfeeding and work – make it work!’, Nestlé organised campaigns throughout the world. In India, this took the form of a social media campaign, titled: ‘Breastfeeding isn’t just a mother’s responsibility’. The campaign sought to raise awareness, and provided practical tips and advice, of how friends, family members and colleagues can support breastfeeding mothers. Other social media campaigns were organised in North America, Latin America and South East Asia, with the aim of generating awareness about lactation in the workplace. We support and promote the WHO’s recommendation of exclusive breastfeeding during the first six months of life, followed by the introduction of nutritious foods that complement sustained breastfeeding for up to two years and beyond. Nestlé Start Healthy Stay Healthy actively promotes breastfeeding during World Breastfeeding Week and throughout the year (see case study above). Nestlé in society – Creating Shared Value and meeting our commitments 2015 60
Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people G4-EC1, G4-EC7, Healthy and affordable food G4-DMA By the end of 2015, Nestlé Start Healthy Stay Healthy exceeded its objective by reaching 20 million mothers and caregivers globally. In China, Nestlé is working with local government agencies to offer education services about best nutrition practices to more than 33 000 mothers through 800 local community classes. Nestlé Healthy Kids Our commitment Promote healthy diets and lifestyles, including physical activity Supporting children goes beyond understanding their eating and drinking habits, and designing foods and beverages that help them eat and drink better. We aim to help children understand their own habits, to learn the role that nutrition and hydration play in their lives and to balance good nutrition with an active lifestyle. Our Nestlé Healthy Kids Programme is a key element of our work to encourage healthier, wellness-based habits over life. To ensure success, local experts tailor the programme to the specific health and nutritional needs of their communities. Our objective By 2015 – Nestlé Healthy Kids Global Programme will be ongoing in 80 countries to improve the nutrition, health and wellness of children around the world. Nestlé Healthy Kids Global Programme Goal: 80 countries by 2015 2015 84 2014 73 2013 68 Our Healthy Kids Global Programme focuses on nutrition education and physical activity. The programmes teach children and adolescents the basics of nutrition and a balanced diet, help develop a positive approach to food, and give practical advice on how to improve eating and drinking habits and exercise. Physical activity classes complement 93% of the programmes. In October 2015, we launched the 80 th Healthy Kids Global Programme in Jordan; by year end, we had surpassed our objective with programmes in 84 countries. This year, we have 285 partners in the programme and reached over 8 million children through an investment of more than CHF 15 million. Together with our partners, including government authorities, non-governmental organisations (NGOs), nutrition institutes and universities, we continue to advocate for a whole-school approach involving the curriculum, teaching and culture, placing importance on the role of nutrition and health in children’s development. Healthy Kids Global Programmes are often actively supported by ministries of health, education or sports. EPODE EPODE (Ensemble, Prévenons l’Obésité Des Enfants/ Together Let’s Prevent Childhood Obesity) is a programme that began in two towns in Northern France. Since the first programme in France in 1992, Nestlé has actively supported EPODE and the EPODE International Network (EIN), which seeks to spread the methodology globally. Many Nestlé Healthy Kids Programmes are now part of the EIN. As part of EPODE, the Bulgarian and Romanian Healthy Kids Programmes participated in the EU-funded EPHE project on health inequalities. For the study in Romania, data on the lifestyle habits of 180 families were collected. After three years of research, the EPHE study highlighted the benefits of continuous access to information, education and engagement from an early age to change lifestyle habits and create a favourable environment for the overall health of the families. Our objective By 2018 – We commit to maintaining existing Nestlé Healthy Kids Global programmes, while measuring their impact on children based on five globally defined goals. We measure the effectiveness of the Healthy Kids Global Programme to build from our experience. We assess the impact that the Healthy Kids Programme has on children through an aligned global evaluation framework, with reporting based on the following goals: • Eat nutritious and diverse meals; • Manage portions; • Choose water; • Play and be active; and • Maintain good hygiene habits. Each programme is evaluated at the local level, most often by external, independent bodies that provide results-based development and guidance. These independent bodies include universities, scientific institutions and national academic institutions. Nestlé in society – Creating Shared Value and meeting our commitments 2015 61
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Nestlé in society Creating Shared Value and meeting our commitments 2015

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