Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
Product and service labelling G4-DMA, G4-PR3
QR codes keep consumers
informed in Oceania
People increasingly want to learn more about the foods and
beverages they consume: not just how they contribute to a
healthy lifestyle, but also how food is made and the
environmental and social commitments we’ve made to the
communities in which we operate.
Nestlé Australia and Nestlé New Zealand printed QR codes
on pack, for products tailored towards children and families,
at the beginning of 2014 to provide comprehensive nutritional
and environmental information to consumers. Using a mobile
phone, consumers can instantly access a wide range of
information such as ingredient lists, allergens and
environmental information on what we are doing to save water,
energy and reduce waste, in the region and globally.
Implementation of the programme has been widespread,
with more than 250 products such as Maggi, Milo®, Allen’s®,
KitKat® and Uncle Tobys® now carrying a QR code that contains
a portfolio of stories and information instantly available to the
consumer. Also incorporated into the content are myriad
nutritious recipes, healthy cooking tips, videos of cooking
demonstrations and advice on portion control.
While the QR code is vital in providing detailed nutritional
information, it also gives us another way of sharing information
on global, regional and local initiatives. For example, Nestlé
Pakistan uses QR codes to connect consumers to its
Sustainable Agriculture Initiative, while Nestlé Oceania makes
people aware of the work we do in Papua New Guinea through
the Nescafé Plan, helping farmers and women’s groups to
grow coffee.
Our objectives
By 2016 – All our relevant food and beverage products
worldwide will have Guideline Daily Amount (GDA)-based
labels on front of pack to inform consumers about
nutritional content.
All relevant* foods and beverages will have GDA-based
labels on front of pack (%)
Goal: 100% by 2016
2015 89.2%
2014 79.7%
2013 53.5%
0%
50%
100%
*
Products with significant everyday usage, by humans (not pets), that deliver
calories and have sufficient pack surface to feature a GDA label.
By 2016 – Introduce GDA-based labelling, based on
children’s reference values, to all products designed for
children, where regulations allow, to help parents make
better nutritional choices for children.
GDA-based labelling introduced to all products
designed for children (%)
Goal: 100% in all countries by 2016
2015 91.4%
2014 62.7% (in 53 countries)
0%
50%
100%
Labels that use GDAs detail the nutritional composition of a
serving of food or beverage, compared to reference daily
guidelines. GDAs are divided into calories, sugars, fats and other
nutrients. Due to differing regulations around the world, not all
countries allow GDA-based labels to be implemented on packs.
Guiding improved diets for
children in Peru
According to research, children in Peru suffer from both
under- and overnutrition, primarily due to low physical activity
and poor diet. Nestlé has responded in recent years by
developing and introducing children’s GDAs on foods and
beverages for children. Through close collaboration with public
health authorities and the NRC, Nestlé Peru increased the use
of GDAs from 12% of its foods and beverages in 2014 to 88%
in 2015; our plan is to expand the use of GDAs across Peru.
We will continue to look for additional ways to work with
governments to ensure consumers have access to transparent
and accurate nutrition information.
Nestlé in society – Creating Shared Value and meeting our commitments 2015 80