Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
Guiding food consumption levels
Our commitment
Provide portion guidance for consumers
Around the world, inappropriate portion sizes are major
contributors to imbalanced eating habits leading to adverse
health outcomes, including obesity and nutrient shortfalls.
It is widely accepted that increased portion sizes are linked to
global weight gain. Recent findings suggest that, especially
among children, greater levels of consumption are a
consequence of repeatedly being served larger portion sizes.
Another review found that reducing portion sizes in packaged
foods and at fast-food restaurants is the most effective single
intervention to reduce obesity.
We believe that all packaged goods and food service
companies have a shared responsibility to guide consumers in
making better nutrition choices. This will take time. We seek to
build trust and understanding among stakeholders about our
work to guide healthier portion sizes, and we welcome the
contribution of others.
Our objective
By 2016 – Promote healthy portion consumption by
deploying our Portion Guidance programme on 100% of
our children’s and family products, and complement it
with guidance in our recipe websites and nutrition
education programmes.
Promote healthy portion consumption by deploying
Portion Guidance on all children’s and family
products* (%)
Goal: 100% by 2016
2015 63.3%
0%
50%
100%
*
Children’s products refer to those for which 50% or more of consumers are below
12 years of age, or are designed for or perceived as being designed for this age
group. Family products are those for which 20% to 50% of consumers are below the
age of 18 years.
We want to encourage consumers to adopt smaller portion
sizes through Nestlé Portion Guidance, our voluntary and
proactive initiative. It helps redefine typical portion size
considerations, particularly for energy-dense foods and
beverages. Based on dietary recommendations from around
the world, Nestlé Portion Guidance is designed to link these
recommendations and labelling regulations. Foods and
beverages offering portion guidance represented
CHF 35.6 billion in products sold in 2015.
By the end of 2015, we had deployed Portion Guidance on
63.3% of our foods and beverages for children and families.
Within this group, we have focused primarily on those
products that have a significant impact on children’s overall
diet, such as recurring choices and indulgent foods, which
account for approximately 85% of our children’s and family
products. By year end, 76.9% of these products carried
Portion Guidance.
We have encountered challenges when introducing Portion
Guidance, including: the difference in healthy portions for
various foods and beverages across cultures; the cost and
time required to change products and packaging; and ensuring
that consumers are not confused by the difference between
serving sizes defined by local labelling regulations and actual
healthier portion recommendations.
Nestlé Portion Guidance has been developed to help
consumers better understand the nutritional value of our foods
and beverages. Depending on the food or beverage item,
Nestlé Portion Guidance offers information in a variety of
methods designed to engage the consumer, including product
form, pack design, clear illustrations and, occasionally, a
serving device or dispensing machine.
Guiding portion sizes
through pizza
Portion sizes matter: research shows that when larger
quantities of food are served, people eat more. Nestlé has
developed new tools to help educate people about what
constitutes an appropriate portion size, and to help them select
it. One such tool is the Nestlé Pizza Portion Guide, crafted with
dieticians by Nestlé USA to help people eat healthily. The guide,
which is available online, treats pizza as a ‘mixed dish’ that
combines several food groups in one slice – grains in the crust,
calcium-rich dairy, vegetables and protein – and suggests
complementing pizza with additional vegetables and fruit.
Helping consumers choose a
better plate in the United States
The importance of eating a balanced
diet cannot be overstated. As NCDs
such as overweight and obesity
continue to affect both developed and
underdeveloped countries, guidance
is required to help consumers make
better decisions when it comes to
choosing food. In the United States,
these diseases are close to reaching epidemic proportions.
We have supported the US Government’s initiative Choose
My Plate, launched in 2013, through both Nestlé S.A. and
Nestlé Professional. The online tool MyPlate illustrates the five
food groups that should exist within a healthy diet (fruits,
vegetables, grains, proteins and dairy) in the shape of a plate.
Through Nestlé Professional, we promote key ideas for Choose
My Plate, such as half of the plate should be fruits and
vegetables, and make half your grains whole. These
recommendations also form the basis for Nestlé Professional’s
recipe development.
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