Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
Healthy and affordable food G4-DMA, G4-PR1, FP6
NNPS guides smarter portion
size in Canada
Meeting NNPS criteria is not just about straight reformulation.
Sometimes, reducing portion size is the right approach,
guiding children with a thoughtful approach on how much of
their favourite foods they can enjoy responsibly.
Nestlé Canada decided to help consumers manage their
intake of sugars and fat by adjusting the pack and product size
of its popular Smarties. To make the entire Smarties portfolio
more intuitive in terms of Portion Guidance, Nestlé Canada
made the following changes:
• Installing physical divisions within the regular Smarties box,
which are now divided into three separate compartments,
each containing a responsible single portion (15 chocolates);
• Replacing larger sealed bags with a recyclable ‘family-size’
canister with a lid designed to allow consumers to measure
out a single recommended portion achieving NF criteria;
• Reducing the size of seasonal products to a single
recommended portion; and
• Discontinuing any products where a credible reformulation
or portion size solution could not be found (including the
successful king-size Smarties box).
Reducing salt across our portfolio
Our commitment
Our objective
Reduce sodium (salt) in our products
By 2016 – We will further reduce salt content by 10% in
products that do not meet the Nestlé Nutritional
Foundation (NF) criteria, ensuring gradual salt reduction
even in more challenging areas of our product portfolio.
Food and beverage categories lowered in salt*
(cumulative % and tonnes since 2013 to date)
Categories: Frozen Foods, Culinary Products, Biscuits,
Dairy, Breakfast Cereals, Ice Cream and Beverages
Target: 10% by 2016
2015 8% (880 tonnes)
0%
5%
*
Nestlé-branded products sold under Licence Partners are not included.
10%
The Smarties changes were supported by a media and online
campaign, and has met with success, in terms of both public
reaction and sales. Facebook friends of Smarties, such as
consumers already purchasing the product (including parents),
were invited to learn about the change through this video.
Reducing salt, sugar and fat
in our foods and beverages
Public health evidence shows that diets with reduced
consumption of salt, sugar, and saturated and trans fats can
help to improve health outcomes and decrease NCDs. We
reduce the levels of these nutrients in our foods and beverages
through gradual, science-based renovation. Our aim is to do
so without having a dramatic impact on taste, safety, texture
or appearance.
The Nestlé Nutritional Foundation (NF) criteria are based on
nutrition science and public health dietary recommendations,
such as those of the World Health Organization (WHO), the
Institute of Medicine and other global or local authorities. Our
products are evaluated against these criteria, using the Nestlé
Nutritional Profiling System, which determines their nutritional
value and whether they achieve the Nestlé NF status.
Salt is composed of two minerals: sodium and chloride.
Sodium is an essential nutrient for normal cell use, and
primarily enters our diet through salt, via processing, home
cooking or at the table. We aim to reduce the salt in our foods
without consumers feeling the need to add it themselves or
choose saltier alternatives. Our strategy is to combine reduced
salt content with optimised ingredient combinations; in some
cases, sodium is replaced with other minerals to simulate a
salty taste.
We have accelerated salt reduction across all of our savoury
food products to help consumers achieve a sodium intake of
under 2 g per day. It is the equivalent of under 5 g per day of
salt, which is the target recommended by the WHO.
Since the policy was introduced in 2013, when our foods
were assessed and renovated using the NNPS criteria for
sodium, we have achieved an overall sodium reduction of
800 tonnes, or 8% towards our 10% reduction target. The
scope of our reduction activities covers around 8850 individual
food and beverage products, representing 5.2% of our total
portfolio. We are on track to deliver our 10% sodium reduction
by the end of 2016. We continue to work to identify and
implement technical solutions that will allow us reduce
sodium, while maintaining consumer preference for our foods
and beverages.
Nestlé in society – Creating Shared Value and meeting our commitments 2015 69