Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness Rural development Water
Environmental
sustainability
Human rights
and compliance
Our
people
G4-EN28
Educating consumers
• As the newest members of the How2Recycle Label
programme in the United States, selected Nestlé USA and
Purina brands will help keep recoverable materials out of
landfill by providing clear on-pack recyclability information.
How2Recycle was developed by GreenBlue’s SPC, a
membership-based group that seeks to broaden the
understanding of packaging sustainability and improve
packaging solutions. Nestlé joins more than 40 How2Recycle
member companies in using the label on their products;
• Both Nestlé UK & Ireland and Nestlé Waters support
Pledge4Plastics, a national recycling awareness programme
run by recycling charity RECOUP. To help meet ambitious
recycling targets set by the UK Government, consumers are
being asked to pledge online to recycling one more plastic
bottle per week, which could result in millions more bottles
being saved from landfill. To date, Pledge4Plastics has
shared its communications toolkit with 111 local authorities
and 72 businesses; and
• Also in the UK, Nestlé and Purina are helping empower our
consumers to recycle more beverage packaging,
confectionery pouches and pet food packaging. Innovate
UK is funding a collaborative R&D project to develop
packaging design guidelines. These will provide guidance
on markings for brand owners and retailers to use, to clearly
communicate whether a product is recyclable.
Establishing collection and recovery systems
• Nestlé Chile continued its collaboration with a number of
other FMCG (fast-moving consumer goods) companies to
reduce waste and encourage responsible disposal by
supporting a recycling network in Santiago. By August
2015, the Collective Recycling Project had recovered more
than 448 tonnes of packaging material;
• Nestlé Malaysia has continued its collaboration with
packaging firm TetraPak (Malaysia) on the CAREton Project,
set up in 2012 to turn used beverage packages and cartons
into roof tiles for new homes being built for underprivileged
communities by social enterprise EPIC Homes. For every
7247 recycled drink packs, a single nine-by-four foot roofing
tile is produced; 46 tiles are required to build one EPIC
home. The 9.3 million drinks packs obtained via 486
collection points in 2015 will be enough to make 1283 tiles
for 27 houses. To encourage consumer participation,
TetraPak and Nestlé Malaysia pledged to match the number
of tiles if the target is achieved, providing tiles for a further
25 homes. The tiles will be produced and distributed in
2016. A new ‘Recycle Easy’ microsite makes it easy for
consumers, business and schools to find their nearest
public collection point;
• In the Philippines, used
laminates and sachets
have traditionally had no
recycling value and
usually end up in landfill.
But Nestlé has teamed
up with a social
enterprise, Green Antz
Builders, to create the
eco-brick, composed of
around 10% shredded used laminates. Compared to
ordinary cement hollow blocks, eco-bricks are five times
better in terms of compressive strength, and allow faster
construction with less materials due to their interlocking
shape. Green Antz Builders has established eco-brick hubs,
where community members are taught the importance of
waste segregation, and how used sachets and laminates
can be used to make eco-bricks. Collections from schools
have also been organised;
• Helping address growing consumer concern about the
number of coffee capsules going into landfill, Nescafé Dolce
Gusto launched a bespoke recycling scheme in September
2014 for Australia and New Zealand. Consumers collect
used capsules at their homes and offices, download a
shipping label, and mail them free of charge to global
recycling partner TerraCycle; for every used capsule
received, a small donation (two cents) is made to the
consumer’s charity of choice. Residual coffee grounds are
composted and the plastic and aluminium in the capsules
are recycled. More than 600 locations have signed up to the
scheme across both countries since it was launched, and
more than 200 000 capsules have been collected;
• Nestlé New Zealand is sponsoring a flexible plastic recycling
programme, which was launched in October 2015. Postconsumer
flexible plastics are put in collection bins at
supermarkets. The New Zealand Government has confirmed
matched funding of NZD 700 000 (CHF 542 500) over three
years to support industry investment in the project; and
• As a participating organisation, Nestlé has made a
substantial contribution to the Global Plastics Packaging
Roadmap (GPPR), to be launched by the Ellen MacArthur
Foundation at the 2016 World Economic Forum. The GPPR
aims to address endemic issues of the current, largely
linear, plastics economy and provide an action plan towards
an economically and environmentally attractive alternative.
Nestlé in society – Creating Shared Value and meeting our commitments 2015 188