Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness Rural development Water
Environmental
sustainability
Human rights
and compliance
Our
people
Helping customers make
informed decisions
Nestlé Professional has created an easy-to-use tool that helps
restaurants, caterers and other out-of-home providers
understand the environmental impacts of providing coffee to
employees or customers. Developed with specialist waste
management company SWR, it provides compelling facts
about the true environmental and economic costs to business
and society, and provides practical suggestions tailored to
Nestlé Professional’s customer base for reducing, reusing
or recycling.
Solís: committed to responsible
business practices
The Spanish market for tomato-based sauces is perceived to
have a low added value. Therefore, to strengthen the Solís
brand through a commitment to both consumers and the
environment, the Solís Responsable programme was launched.
This combines three elements:
• Nutritionally balanced products using natural flavours and
no added preservatives;
• Responsible local sourcing of ingredients, using only
tomatoes from Vegas del Guadiana in southern Spain; and
• Continual improvement in environmental performance.
The tomatoes used in Solís products are grown under the strict
rules of the Extremadura region, promoting best-practice
agricultural process that lead to high-quality products while
respecting the environment. By using soil moisture sensors
and applying crop rotation techniques, farmers have increased
yields, improved water efficiency and cut the use of fertilisers
and pesticides. Going forward, we will establish best-in-class
performance indicators for leading tomato farmers.
To boost consumer engagement, the brand’s ‘Urban
Garden’ promotion involved new packaging and point-of-sale
material, social media campaigns through Facebook and
YouTube, and participation at the biggest European children’s
event, helping generate almost 80 000 website visits in the first
month.
As a result, organic growth rose by 2% in a challenging
market, which saw 165 500 more packs sold, and brand
awareness increase by 18%.
We are also working with Conesa and Fundación Global
Nature in the Badajoz region to further improve the
environmental performance of tomato farming in the region,
assessing the farming practices of 20 leading farms (covering
1000 hectares) and visiting farms in Italy to share best practice.
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