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Nestlé in society Creating Shared Value and meeting our commitments 2015

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<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong>:<br />

Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong><br />

Nutrition, health<br />

<strong>and</strong> wellness<br />

Rural development<br />

Water<br />

Environmental<br />

susta<strong>in</strong>ability<br />

Human rights<br />

<strong>and</strong> compliance<br />

Our<br />

people<br />

G4-EC7, Healthy <strong>and</strong> affordable food G4-DMA<br />

United for Healthier Kids<br />

Our commitment<br />

Provide education programmes for good<br />

nutrition <strong>and</strong> feed<strong>in</strong>g practices<br />

We provide education support to health <strong>and</strong> food professionals,<br />

as well as to <strong>our</strong> own employees. Read more on the education<br />

services we offer for expectant mothers <strong>and</strong> <strong>in</strong>fants.<br />

As part of <strong>our</strong> global commitment to leadership <strong>in</strong> child nutrition,<br />

<strong>Nestlé</strong> established the United for Healthier Kids® <strong>in</strong>itiative <strong>in</strong><br />

2014. By work<strong>in</strong>g closely with local public <strong>and</strong> private partners,<br />

<strong>in</strong>clud<strong>in</strong>g governments <strong>and</strong> health authorities, United for<br />

Healthier Kids is a pioneer<strong>in</strong>g, science-based programme, with<br />

a social media core. It is designed to <strong>in</strong>spire <strong>and</strong> enable<br />

behavi<strong>our</strong>al change for <strong>in</strong>dividuals <strong>and</strong> the community, help<strong>in</strong>g<br />

parents establish healthier eat<strong>in</strong>g, dr<strong>in</strong>k<strong>in</strong>g <strong>and</strong> lifestyle habits<br />

for children from conception to the age of 12.<br />

The <strong>in</strong>itiative has been piloted <strong>in</strong> Mexico <strong>and</strong> the Philipp<strong>in</strong>es.<br />

Experience from these pilots has shown that, <strong>in</strong> addition to<br />

exist<strong>in</strong>g partners, collaboration with media companies <strong>and</strong><br />

communication partners is crucial for promot<strong>in</strong>g positive public<br />

health messag<strong>in</strong>g. <strong>Nestlé</strong> has s<strong>in</strong>ce launched United for Healthier<br />

Kids <strong>in</strong> Panama, Brazil <strong>and</strong> the Middle East, <strong>and</strong> plans to exp<strong>and</strong><br />

the platform <strong>in</strong> other countries where it has a presence.<br />

Establish<strong>in</strong>g healthier lifestyle<br />

habits for children <strong>in</strong> Mexico<br />

The United for Healthier Kids pilot <strong>in</strong> Mexico, Unidos por Niños<br />

Saludables, targeted three audience groups: employees,<br />

stakeholders <strong>and</strong> the wider public. Through collaboration with<br />

local public <strong>and</strong> private organisations, the Government’s<br />

M<strong>in</strong>istry of Health <strong>and</strong> a national TV channel, the pilot was able<br />

to reach a large audience. For example, the TV channel created<br />

a new reality television format for the <strong>in</strong>itiative, <strong>in</strong> which<br />

different medical specialists, <strong>in</strong>clud<strong>in</strong>g paediatricians,<br />

psychologists <strong>and</strong> nutrition experts, monitored <strong>and</strong> guided the<br />

adoption of healthier habits <strong>and</strong> attitudes towards nutrition <strong>in</strong><br />

five families over 26 weeks.<br />

Broadcast on Saturday afternoons, the show reached an<br />

estimated audience of 5 million parents <strong>and</strong> carers each week,<br />

with a further 13.5 million views on digital <strong>and</strong> social media<br />

channels (10.3 million via Facebook, 2 million via YouTube <strong>and</strong><br />

1.2 million on the channel’s website) over the 26-week run. The<br />

families’ fruit <strong>and</strong> vegetable consumption <strong>in</strong>creased: 120% for<br />

adults <strong>and</strong> 104% for children. Indicators suggest that the<br />

chang<strong>in</strong>g diets <strong>and</strong> behavi<strong>our</strong> of the five families have had a<br />

positive impact on the community <strong>and</strong> the larger viewership.<br />

The <strong>Nestlé</strong> Nutrition Institute<br />

The NNI is a not-for-profit association that shares lead<strong>in</strong>g<br />

science-based <strong>in</strong>formation <strong>and</strong> education with health<br />

professionals, scientists <strong>and</strong> nutrition communities, <strong>and</strong><br />

stakeholders.<br />

The <strong>in</strong>formation shared by the NNI <strong>in</strong>cludes education,<br />

res<strong>our</strong>ces <strong>and</strong> research on a wide range of topics, from<br />

nutrition for <strong>in</strong>fants to geriatrics, <strong>and</strong> from the nutrition of a<br />

healthy person to the <strong>in</strong>tegration of nutrition <strong>in</strong> disease<br />

management. As the world’s largest private publisher of<br />

nutritional papers <strong>and</strong> j<strong>our</strong>nals, the NNI makes its <strong>in</strong>formation<br />

accessible both onl<strong>in</strong>e <strong>and</strong> offl<strong>in</strong>e, <strong>and</strong> all content can be<br />

downloaded for free by registered members.<br />

Our objectives<br />

Ongo<strong>in</strong>g – Offer nutrition education services <strong>and</strong><br />

programmes for healthcare professionals address<strong>in</strong>g<br />

global under- <strong>and</strong> over-nutrition problems.<br />

By <strong>2015</strong> – <strong>Nestlé</strong> Nutrition Institute (NNI) onl<strong>in</strong>e<br />

professional education will be available <strong>in</strong> over 20 markets<br />

worldwide.<br />

By 2017 – Through a global website <strong>and</strong> 12 countryspecific<br />

sites <strong>in</strong> 10 languages, the NNI onl<strong>in</strong>e professional<br />

education will be available <strong>in</strong> over 50 countries.<br />

Established <strong>in</strong> 1981, the NNI currently has approximately<br />

272 000 members registered on its website from 194<br />

countries. Visits to <strong>our</strong> website doubled <strong>in</strong> the last year,<br />

br<strong>in</strong>g<strong>in</strong>g us more than 6 million page views, which enabled us<br />

to achieve <strong>our</strong> <strong>2015</strong> objective. The NNI is currently explor<strong>in</strong>g<br />

how to engage further with both older <strong>and</strong> younger health<br />

professionals through different channels.<br />

<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong> – Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong> <strong>and</strong> meet<strong>in</strong>g <strong>our</strong> <strong>commitments</strong> <strong>2015</strong> 64

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