Nestlé in society Creating Shared Value and meeting our commitments 2015
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<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong>:<br />
Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong><br />
Nutrition, health<br />
<strong>and</strong> wellness<br />
Rural development<br />
Water<br />
Environmental<br />
susta<strong>in</strong>ability<br />
Human rights<br />
<strong>and</strong> compliance<br />
Our<br />
people<br />
G4-EC7, Healthy <strong>and</strong> affordable food G4-DMA<br />
United for Healthier Kids<br />
Our commitment<br />
Provide education programmes for good<br />
nutrition <strong>and</strong> feed<strong>in</strong>g practices<br />
We provide education support to health <strong>and</strong> food professionals,<br />
as well as to <strong>our</strong> own employees. Read more on the education<br />
services we offer for expectant mothers <strong>and</strong> <strong>in</strong>fants.<br />
As part of <strong>our</strong> global commitment to leadership <strong>in</strong> child nutrition,<br />
<strong>Nestlé</strong> established the United for Healthier Kids® <strong>in</strong>itiative <strong>in</strong><br />
2014. By work<strong>in</strong>g closely with local public <strong>and</strong> private partners,<br />
<strong>in</strong>clud<strong>in</strong>g governments <strong>and</strong> health authorities, United for<br />
Healthier Kids is a pioneer<strong>in</strong>g, science-based programme, with<br />
a social media core. It is designed to <strong>in</strong>spire <strong>and</strong> enable<br />
behavi<strong>our</strong>al change for <strong>in</strong>dividuals <strong>and</strong> the community, help<strong>in</strong>g<br />
parents establish healthier eat<strong>in</strong>g, dr<strong>in</strong>k<strong>in</strong>g <strong>and</strong> lifestyle habits<br />
for children from conception to the age of 12.<br />
The <strong>in</strong>itiative has been piloted <strong>in</strong> Mexico <strong>and</strong> the Philipp<strong>in</strong>es.<br />
Experience from these pilots has shown that, <strong>in</strong> addition to<br />
exist<strong>in</strong>g partners, collaboration with media companies <strong>and</strong><br />
communication partners is crucial for promot<strong>in</strong>g positive public<br />
health messag<strong>in</strong>g. <strong>Nestlé</strong> has s<strong>in</strong>ce launched United for Healthier<br />
Kids <strong>in</strong> Panama, Brazil <strong>and</strong> the Middle East, <strong>and</strong> plans to exp<strong>and</strong><br />
the platform <strong>in</strong> other countries where it has a presence.<br />
Establish<strong>in</strong>g healthier lifestyle<br />
habits for children <strong>in</strong> Mexico<br />
The United for Healthier Kids pilot <strong>in</strong> Mexico, Unidos por Niños<br />
Saludables, targeted three audience groups: employees,<br />
stakeholders <strong>and</strong> the wider public. Through collaboration with<br />
local public <strong>and</strong> private organisations, the Government’s<br />
M<strong>in</strong>istry of Health <strong>and</strong> a national TV channel, the pilot was able<br />
to reach a large audience. For example, the TV channel created<br />
a new reality television format for the <strong>in</strong>itiative, <strong>in</strong> which<br />
different medical specialists, <strong>in</strong>clud<strong>in</strong>g paediatricians,<br />
psychologists <strong>and</strong> nutrition experts, monitored <strong>and</strong> guided the<br />
adoption of healthier habits <strong>and</strong> attitudes towards nutrition <strong>in</strong><br />
five families over 26 weeks.<br />
Broadcast on Saturday afternoons, the show reached an<br />
estimated audience of 5 million parents <strong>and</strong> carers each week,<br />
with a further 13.5 million views on digital <strong>and</strong> social media<br />
channels (10.3 million via Facebook, 2 million via YouTube <strong>and</strong><br />
1.2 million on the channel’s website) over the 26-week run. The<br />
families’ fruit <strong>and</strong> vegetable consumption <strong>in</strong>creased: 120% for<br />
adults <strong>and</strong> 104% for children. Indicators suggest that the<br />
chang<strong>in</strong>g diets <strong>and</strong> behavi<strong>our</strong> of the five families have had a<br />
positive impact on the community <strong>and</strong> the larger viewership.<br />
The <strong>Nestlé</strong> Nutrition Institute<br />
The NNI is a not-for-profit association that shares lead<strong>in</strong>g<br />
science-based <strong>in</strong>formation <strong>and</strong> education with health<br />
professionals, scientists <strong>and</strong> nutrition communities, <strong>and</strong><br />
stakeholders.<br />
The <strong>in</strong>formation shared by the NNI <strong>in</strong>cludes education,<br />
res<strong>our</strong>ces <strong>and</strong> research on a wide range of topics, from<br />
nutrition for <strong>in</strong>fants to geriatrics, <strong>and</strong> from the nutrition of a<br />
healthy person to the <strong>in</strong>tegration of nutrition <strong>in</strong> disease<br />
management. As the world’s largest private publisher of<br />
nutritional papers <strong>and</strong> j<strong>our</strong>nals, the NNI makes its <strong>in</strong>formation<br />
accessible both onl<strong>in</strong>e <strong>and</strong> offl<strong>in</strong>e, <strong>and</strong> all content can be<br />
downloaded for free by registered members.<br />
Our objectives<br />
Ongo<strong>in</strong>g – Offer nutrition education services <strong>and</strong><br />
programmes for healthcare professionals address<strong>in</strong>g<br />
global under- <strong>and</strong> over-nutrition problems.<br />
By <strong>2015</strong> – <strong>Nestlé</strong> Nutrition Institute (NNI) onl<strong>in</strong>e<br />
professional education will be available <strong>in</strong> over 20 markets<br />
worldwide.<br />
By 2017 – Through a global website <strong>and</strong> 12 countryspecific<br />
sites <strong>in</strong> 10 languages, the NNI onl<strong>in</strong>e professional<br />
education will be available <strong>in</strong> over 50 countries.<br />
Established <strong>in</strong> 1981, the NNI currently has approximately<br />
272 000 members registered on its website from 194<br />
countries. Visits to <strong>our</strong> website doubled <strong>in</strong> the last year,<br />
br<strong>in</strong>g<strong>in</strong>g us more than 6 million page views, which enabled us<br />
to achieve <strong>our</strong> <strong>2015</strong> objective. The NNI is currently explor<strong>in</strong>g<br />
how to engage further with both older <strong>and</strong> younger health<br />
professionals through different channels.<br />
<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong> – Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong> <strong>and</strong> meet<strong>in</strong>g <strong>our</strong> <strong>commitments</strong> <strong>2015</strong> 64