Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
G4-EC1, G4-EC7, Healthy and affordable food G4-DMA
Nutrition education: promoting healthier habits
Nestlé believes that education can play an important role in promoting good nutrition and healthy lifestyles. We
are dedicated to educating families, scientists, and health and food professionals about the different nutritional
needs of populations. With a range of programmes and activities, we work with expectant mothers, caregivers,
families, food professionals and our own employees to promote better understanding and healthier habits
Our commitment
Provide education programmes for good
nutrition and feeding practices
Good nutrition and the right feeding practices during the first
1000 days of life, from conception to a child’s second birthday,
lay the foundations for a child’s lifelong health and wellbeing.
It is in this period that a baby’s future health is programmed,
which is why it is important to establish healthy eating habits
from the start.
Read more about how we support the education of
health professionals.
programme designed to provide support for mothers and
caregivers during this critical time. The online programme
helps mothers understand that a baby’s nutrition needs evolve
as they grow, and provides practical, science-based advice on
what to feed, how to feed and why. Nestlé Start Healthy Stay
Healthy also provides doctors with practical tools and support
that can be used in face-to-face sessions to educate women
on the importance of good nutritional practices as the baby
grows and develops.
Although a global programme, Nestlé Start Healthy Stay
Healthy is customised to meet local guidelines. Its aim is to
encourage the development of nutrition understanding for
parents, converting general awareness into active learning
and the adoption of strong, health-promoting behaviours.
Nestlé Start Healthy Stay Healthy
Our objectives
Ongoing – Provide nutrition education for parents and
caregivers on the importance of the first 1000 days (from
conception to the child’s second birthday), including
maternal nutrition during pregnancy and promoting
breastfeeding as the best start in life.
By 2015 – Nestlé Start Healthy Stay Healthy will reach
over 5 million mothers and caregivers worldwide with
multilingual online nutrition education services.
By 2016 – Nestlé Start Healthy Stay Healthy will reach
over 10 million mothers and caregivers worldwide with
nutrition education.
Number of mothers and caregivers reached by Nestlé
Start Healthy Stay Healthy (million)
Goal 2015: 5 million
2015 20
Goal 2016: 10 million
The first 1000 days of a child’s life, from conception to its
second birthday, represent a unique opportunity to ensure
optimal growth and development in the short term, and future
health in the long term. In this period, mothers need to
consume the right foods and beverages to avoid serious health
risks, for themselves and their children, such as maternal
morbidity, preterm birth, macrosomia (babies weighing more
than 4 kg at birth) and infant mortality.
The Nestlé Start Healthy Stay Healthy initiative is our
corporate non-product branded consumer education
World Breastfeeding Week
Every year, World Breastfeeding Week
is celebrated in more than 170 countries
to encourage breastfeeding and
improve the health of babies around the
world. Traditionally held in August, it
commemorates the Innocenti
Declaration signed in August 1990 by
government policy-makers, the WHO,
UNICEF and other organisations to
protect, promote and support
breastfeeding.
In 2015, following the global theme ‘Breastfeeding and
work – make it work!’, Nestlé organised campaigns throughout
the world. In India, this took the form of a social media
campaign, titled: ‘Breastfeeding isn’t just a mother’s
responsibility’. The campaign sought to raise awareness, and
provided practical tips and advice, of how friends, family
members and colleagues can support breastfeeding mothers.
Other social media campaigns were organised in North
America, Latin America and South East Asia, with the aim of
generating awareness about lactation in the workplace.
We support and promote the WHO’s recommendation of
exclusive breastfeeding during the first six months of life,
followed by the introduction of nutritious foods that
complement sustained breastfeeding for up to two years and
beyond. Nestlé Start Healthy Stay Healthy actively promotes
breastfeeding during World Breastfeeding Week and
throughout the year (see case study above).
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