Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness
Rural development
Water
Environmental
sustainability
Human rights
and compliance
Our
people
FP7, G4-PR3
Nestlé believes that what you drink is as important to a
healthy lifestyle as what you eat and how often you exercise.
This belief has led us to bring together internal partners from
throughout our business to define a strategy that can provide
water consumption with greater focus in the public health
space. This strategy will be reflected in the objectives we
implement in 2016.
Nestlé Waters Poland helps
consumers choose water
Choosing water instead of sugar-sweetened beverages can
reduce the intake of calories, helping consumers maintain a
healthy weight. Healthy hydration is a serious issue in Poland,
where 22% of schoolchildren, 49% of women and 64% of men
are overweight or affected by obesity-related issues.
For this reason, Nestlé Waters Poland launched the I Choose
Water initiative using the Nestlé Pure Life® brand. Developed
with the Polish Dietetics Association (PTD), the campaign aims
to reach as many people as possible through TV, print and digital
advertising, online videos, in-store displays and leaflets, to
improve their health by encouraging them to drink more water.
This campaign gathers major stakeholders such as bottled
water companies and the tap water industry to speak with one
voice on healthy hydration and is designed to inspire similar
campaigns in other countries.
Consuming more whole grains
and vegetables
Our commitment
Encourage consumption of whole grains
and vegetables
Balanced diets include whole grains and vegetables, as they
are excellent sources of fibre, vitamins and minerals. Nestlé is
committed to encouraging the consumption of both whole
grains and vegetables through cooking, and provides on-pack
and online nutrition guidance to this end. Although evidence
suggests increased whole grain consumption improves diet
quality, recent research has shown that people are still not
receiving enough whole grains in their diets. The studies show
that breakfast is an important meal, providing the brain with the
nutrients it needs to function and the body with better nutrition,
and helping maintain a healthy body mass index (BMI). Whole
grains are, therefore, a nutritious way to start the day.
Our objective
By 2015 – To ensure a high nutritional content, there will
be more whole grain than any other ingredient in any
serving of children’s or teenagers’ breakfast cereals.
More whole grain than any other ingredient in any serving
of children’s or teenagers’ breakfast cereals (%)
Goal: 90% by 2015
2015 85*
2014 73
2013 68
0%
50%
100%
*
Reduction compared to 2014 due to the adoption in 2015 of a more stringent tracking
methodology for whole grains.
Through CPW, our joint venture with General Mills, we have
set whole grain requirements for all of our cereal brands that
are intended for children and teenagers. All Nestlé breakfast
cereals that carry the Whole Grain Tick contain at least 8 g of
whole grains per serving and display the Green Banner for
easy identification on the shelf.
We are committed to going beyond this requirement by
ensuring that there are more whole grains than any other
ingredient in our children’s and teenagers’ breakfast cereals.
In 2015, we began applying a new, more stringent standard
for classifying whole grains as the main ingredient. Under this
new standard, 85% of our cereals for children and teenagers
have achieved our objective for whole grains. We will continue
our work in 2016 on the remaining 15% to ensure that these
too meet our high standards.
Increasing the levels of whole grains affects cereals on
many levels: they change texture, taste and shelf life. For this
reason, we have worked carefully to ensure that any
adjustments that we have made to the whole grain levels have
not adversely affected the consumer experience. We know
that it can be challenging to encourage children and young
people to eat a balanced breakfast, or any breakfast at all,
which is why we have worked to make sure our cereals
continue to deliver the taste they love.
Our objective
By 2015 – Maggi Cooking Lesson Programme will be
ongoing in 30 countries to promote cooking with whole
grains and vegetables.
Maggi Cooking Lesson Programme ongoing in
30 countries
Goal: 30 by 2015
2015 32
2014 20
2013 16
Nestlé in society – Creating Shared Value and meeting our commitments 2015 78