Nestlé in society Creating Shared Value and meeting our commitments 2015
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<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong>:<br />
Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong><br />
Nutrition, health<br />
<strong>and</strong> wellness<br />
Rural development<br />
Water<br />
Environmental<br />
susta<strong>in</strong>ability<br />
Human rights<br />
<strong>and</strong> compliance<br />
Our<br />
people<br />
FP7<br />
Biofortification<br />
Our objectives<br />
By <strong>2015</strong> – We will develop biofortified crops <strong>and</strong> launch<br />
new biofortified products <strong>in</strong> key markets to exp<strong>and</strong> <strong>our</strong><br />
fortified products portfolio <strong>and</strong> benefit rural farm<strong>in</strong>g<br />
communities.<br />
By 2017 – Cont<strong>in</strong>ue to develop the supply cha<strong>in</strong> for<br />
biofortified crops <strong>and</strong> exp<strong>and</strong> <strong>our</strong> fortified portfolio.<br />
Through biofortification, food is made more nutritious by<br />
select<strong>in</strong>g <strong>and</strong> breed<strong>in</strong>g plant varieties that are naturally rich <strong>in</strong><br />
micronutrients. It differs from conventional fortification, which<br />
adds nutrients through process<strong>in</strong>g. Biofortification <strong>in</strong>creases<br />
nutrient levels <strong>in</strong> crops dur<strong>in</strong>g a plant’s growth stage, which<br />
enables us to reach populations that conventional fortification<br />
may not be able to reach.<br />
Successful biofortification requires careful plann<strong>in</strong>g, study<br />
<strong>and</strong> analysis of the factors required to grow <strong>and</strong> harvest crops.<br />
S<strong>in</strong>ce 2013, we have been work<strong>in</strong>g with agricultural research<br />
<strong>in</strong>stitutes <strong>in</strong> several countries to develop <strong>and</strong> establish supply<br />
cha<strong>in</strong>s for biofortified crops. It is a complex process that can<br />
take many years to get right.<br />
This year, <strong>in</strong> Nigeria, we tested blend<strong>in</strong>g biofortified provitam<strong>in</strong><br />
maize with normal maize <strong>in</strong> a recipe. Local agricultural<br />
production of these new crop varieties was still very small <strong>in</strong><br />
<strong>2015</strong>. But, with <strong>our</strong> coord<strong>in</strong>ation <strong>and</strong> active enc<strong>our</strong>agement,<br />
aggregators (<strong>in</strong>termediary suppliers) <strong>and</strong> the farmers with<br />
whom they work (ma<strong>in</strong>ly <strong>in</strong> northern Nigeria) are aim<strong>in</strong>g to<br />
considerably <strong>in</strong>crease the harvest of biofortified maize <strong>in</strong> 2016.<br />
<strong>Nestlé</strong> Procurement has committed to buy significant<br />
quantities of this harvest to stimulate the creation of a reliable<br />
supply cha<strong>in</strong>.<br />
Good underst<strong>and</strong><strong>in</strong>g <strong>and</strong> alignment with stakeholders,<br />
<strong>in</strong>clud<strong>in</strong>g the International Institute of Tropical Agriculture<br />
(IITA), the Nigerian Federal Government, the NGO Harvest Plus<br />
<strong>and</strong> aggregator co-operatives <strong>and</strong> their farmers, is essential.<br />
This alignment is lead<strong>in</strong>g to a collective effort to promote,<br />
cultivate <strong>and</strong> use biofortified maize. The process presents a<br />
number of challenges, from secur<strong>in</strong>g the availability of highquality<br />
biofortified seeds to ensur<strong>in</strong>g they reach farmers, most<br />
of whom are smallholders.<br />
In Africa, we are also explor<strong>in</strong>g the viability of<br />
biofortification opportunities with cassava (Côte d’Ivoire) <strong>and</strong><br />
rice (Madagascar), <strong>and</strong> we are <strong>in</strong>vestigat<strong>in</strong>g the suitability of<br />
biofortified crops <strong>in</strong> other locations, <strong>in</strong>clud<strong>in</strong>g Brazil <strong>and</strong> Chile.<br />
Read more about <strong>our</strong> biofortification efforts.<br />
Promot<strong>in</strong>g healthy hydration<br />
Our commitment<br />
Our objectives<br />
Promote healthy hydration as part of a<br />
healthy lifestyle<br />
By <strong>2015</strong> – Further collaborate with governments,<br />
NGOs, academics <strong>and</strong> <strong>in</strong>dustry worldwide to provide<br />
a better underst<strong>and</strong><strong>in</strong>g of the benefits of water as<br />
key to healthy hydration.<br />
By <strong>2015</strong> – Def<strong>in</strong>e a Healthy Hydration Roadmap that will<br />
drive <strong>our</strong> strategy <strong>and</strong> performance as of 2016 <strong>and</strong> beyond.<br />
About 20% to 30% of the water we consume comes from <strong>our</strong><br />
food, with the rema<strong>in</strong>der from the fluids we dr<strong>in</strong>k. Hydration<br />
levels vary depend<strong>in</strong>g on the person <strong>and</strong> their physical activity,<br />
health, ambient temperature, age <strong>and</strong> gender. Even mild levels of<br />
dehydration can affect how we perform mentally <strong>and</strong> physically,<br />
caus<strong>in</strong>g headaches, thirst, tiredness <strong>and</strong> a decrease <strong>in</strong> alertness,<br />
concentration <strong>and</strong> memory, as well as physical ability.<br />
<strong>Nestlé</strong> also considers that pla<strong>in</strong> water – whether from a tap<br />
or a bottle – should be the preferred choice for daily hydration,<br />
as it does not add any calories to diets. An article published <strong>in</strong><br />
September <strong>2015</strong> based on ongo<strong>in</strong>g results from the FITS (2008)<br />
<strong>in</strong> the United States <strong>in</strong>dicates that only about half of toddlers<br />
(56%) <strong>and</strong> pre-schoolers (52%) met the recommendation to<br />
limit consumption of sugar-sweetened beverages. Another<br />
recent study, also <strong>in</strong> the United States, has reported that 25%<br />
of all school-aged kids don’t dr<strong>in</strong>k any pla<strong>in</strong> water.<br />
These results have shaped <strong>our</strong> approach to education on<br />
healthy hydration: we give those responsible for child health the<br />
tools <strong>and</strong> <strong>in</strong>formation they need to ensure that children learn<br />
about the benefits of dr<strong>in</strong>k<strong>in</strong>g water. This <strong>in</strong>cludes educators <strong>and</strong><br />
parents. An example of this is the ‘Ripple Effect’ movement,<br />
launched by <strong>Nestlé</strong> Pure Life® <strong>in</strong> the United States <strong>in</strong> <strong>2015</strong>, which<br />
makes the first ripple towards help<strong>in</strong>g to keep kids hydrated by<br />
partner<strong>in</strong>g with the After-School All-Stars, a lead<strong>in</strong>g national<br />
provider of comprehensive after-school programmes.<br />
<strong>Nestlé</strong> is committed to enc<strong>our</strong>ag<strong>in</strong>g debate between public<br />
<strong>and</strong> private partners. For <strong>in</strong>stance, the <strong>in</strong>ternational roundtable<br />
supported by the Sanpellegr<strong>in</strong>o Group dur<strong>in</strong>g the Milan Expo<br />
<strong>2015</strong> <strong>in</strong> Italy <strong>in</strong>volved various stakeholders <strong>and</strong> focused on ‘the<br />
hidden l<strong>in</strong>k’ between hydration <strong>and</strong> health <strong>and</strong> the first<br />
Manifesto of Hydration.<br />
We also cont<strong>in</strong>ue to promote healthy hydration through<br />
long-term programmes <strong>and</strong> partnerships, such as the <strong>Nestlé</strong><br />
Healthy Kids Programme, which <strong>in</strong>cludes a healthy hydration<br />
component, as well as the United for Healthier Kids <strong>in</strong>itiatives.<br />
<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong> – Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong> <strong>and</strong> meet<strong>in</strong>g <strong>our</strong> <strong>commitments</strong> <strong>2015</strong> 77