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Nestlé in society Creating Shared Value and meeting our commitments 2015

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<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong>:<br />

Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong><br />

Nutrition, health<br />

<strong>and</strong> wellness<br />

Rural development<br />

Water<br />

Environmental<br />

susta<strong>in</strong>ability<br />

Human rights<br />

<strong>and</strong> compliance<br />

Our<br />

people<br />

FP7<br />

Biofortification<br />

Our objectives<br />

By <strong>2015</strong> – We will develop biofortified crops <strong>and</strong> launch<br />

new biofortified products <strong>in</strong> key markets to exp<strong>and</strong> <strong>our</strong><br />

fortified products portfolio <strong>and</strong> benefit rural farm<strong>in</strong>g<br />

communities.<br />

By 2017 – Cont<strong>in</strong>ue to develop the supply cha<strong>in</strong> for<br />

biofortified crops <strong>and</strong> exp<strong>and</strong> <strong>our</strong> fortified portfolio.<br />

Through biofortification, food is made more nutritious by<br />

select<strong>in</strong>g <strong>and</strong> breed<strong>in</strong>g plant varieties that are naturally rich <strong>in</strong><br />

micronutrients. It differs from conventional fortification, which<br />

adds nutrients through process<strong>in</strong>g. Biofortification <strong>in</strong>creases<br />

nutrient levels <strong>in</strong> crops dur<strong>in</strong>g a plant’s growth stage, which<br />

enables us to reach populations that conventional fortification<br />

may not be able to reach.<br />

Successful biofortification requires careful plann<strong>in</strong>g, study<br />

<strong>and</strong> analysis of the factors required to grow <strong>and</strong> harvest crops.<br />

S<strong>in</strong>ce 2013, we have been work<strong>in</strong>g with agricultural research<br />

<strong>in</strong>stitutes <strong>in</strong> several countries to develop <strong>and</strong> establish supply<br />

cha<strong>in</strong>s for biofortified crops. It is a complex process that can<br />

take many years to get right.<br />

This year, <strong>in</strong> Nigeria, we tested blend<strong>in</strong>g biofortified provitam<strong>in</strong><br />

maize with normal maize <strong>in</strong> a recipe. Local agricultural<br />

production of these new crop varieties was still very small <strong>in</strong><br />

<strong>2015</strong>. But, with <strong>our</strong> coord<strong>in</strong>ation <strong>and</strong> active enc<strong>our</strong>agement,<br />

aggregators (<strong>in</strong>termediary suppliers) <strong>and</strong> the farmers with<br />

whom they work (ma<strong>in</strong>ly <strong>in</strong> northern Nigeria) are aim<strong>in</strong>g to<br />

considerably <strong>in</strong>crease the harvest of biofortified maize <strong>in</strong> 2016.<br />

<strong>Nestlé</strong> Procurement has committed to buy significant<br />

quantities of this harvest to stimulate the creation of a reliable<br />

supply cha<strong>in</strong>.<br />

Good underst<strong>and</strong><strong>in</strong>g <strong>and</strong> alignment with stakeholders,<br />

<strong>in</strong>clud<strong>in</strong>g the International Institute of Tropical Agriculture<br />

(IITA), the Nigerian Federal Government, the NGO Harvest Plus<br />

<strong>and</strong> aggregator co-operatives <strong>and</strong> their farmers, is essential.<br />

This alignment is lead<strong>in</strong>g to a collective effort to promote,<br />

cultivate <strong>and</strong> use biofortified maize. The process presents a<br />

number of challenges, from secur<strong>in</strong>g the availability of highquality<br />

biofortified seeds to ensur<strong>in</strong>g they reach farmers, most<br />

of whom are smallholders.<br />

In Africa, we are also explor<strong>in</strong>g the viability of<br />

biofortification opportunities with cassava (Côte d’Ivoire) <strong>and</strong><br />

rice (Madagascar), <strong>and</strong> we are <strong>in</strong>vestigat<strong>in</strong>g the suitability of<br />

biofortified crops <strong>in</strong> other locations, <strong>in</strong>clud<strong>in</strong>g Brazil <strong>and</strong> Chile.<br />

Read more about <strong>our</strong> biofortification efforts.<br />

Promot<strong>in</strong>g healthy hydration<br />

Our commitment<br />

Our objectives<br />

Promote healthy hydration as part of a<br />

healthy lifestyle<br />

By <strong>2015</strong> – Further collaborate with governments,<br />

NGOs, academics <strong>and</strong> <strong>in</strong>dustry worldwide to provide<br />

a better underst<strong>and</strong><strong>in</strong>g of the benefits of water as<br />

key to healthy hydration.<br />

By <strong>2015</strong> – Def<strong>in</strong>e a Healthy Hydration Roadmap that will<br />

drive <strong>our</strong> strategy <strong>and</strong> performance as of 2016 <strong>and</strong> beyond.<br />

About 20% to 30% of the water we consume comes from <strong>our</strong><br />

food, with the rema<strong>in</strong>der from the fluids we dr<strong>in</strong>k. Hydration<br />

levels vary depend<strong>in</strong>g on the person <strong>and</strong> their physical activity,<br />

health, ambient temperature, age <strong>and</strong> gender. Even mild levels of<br />

dehydration can affect how we perform mentally <strong>and</strong> physically,<br />

caus<strong>in</strong>g headaches, thirst, tiredness <strong>and</strong> a decrease <strong>in</strong> alertness,<br />

concentration <strong>and</strong> memory, as well as physical ability.<br />

<strong>Nestlé</strong> also considers that pla<strong>in</strong> water – whether from a tap<br />

or a bottle – should be the preferred choice for daily hydration,<br />

as it does not add any calories to diets. An article published <strong>in</strong><br />

September <strong>2015</strong> based on ongo<strong>in</strong>g results from the FITS (2008)<br />

<strong>in</strong> the United States <strong>in</strong>dicates that only about half of toddlers<br />

(56%) <strong>and</strong> pre-schoolers (52%) met the recommendation to<br />

limit consumption of sugar-sweetened beverages. Another<br />

recent study, also <strong>in</strong> the United States, has reported that 25%<br />

of all school-aged kids don’t dr<strong>in</strong>k any pla<strong>in</strong> water.<br />

These results have shaped <strong>our</strong> approach to education on<br />

healthy hydration: we give those responsible for child health the<br />

tools <strong>and</strong> <strong>in</strong>formation they need to ensure that children learn<br />

about the benefits of dr<strong>in</strong>k<strong>in</strong>g water. This <strong>in</strong>cludes educators <strong>and</strong><br />

parents. An example of this is the ‘Ripple Effect’ movement,<br />

launched by <strong>Nestlé</strong> Pure Life® <strong>in</strong> the United States <strong>in</strong> <strong>2015</strong>, which<br />

makes the first ripple towards help<strong>in</strong>g to keep kids hydrated by<br />

partner<strong>in</strong>g with the After-School All-Stars, a lead<strong>in</strong>g national<br />

provider of comprehensive after-school programmes.<br />

<strong>Nestlé</strong> is committed to enc<strong>our</strong>ag<strong>in</strong>g debate between public<br />

<strong>and</strong> private partners. For <strong>in</strong>stance, the <strong>in</strong>ternational roundtable<br />

supported by the Sanpellegr<strong>in</strong>o Group dur<strong>in</strong>g the Milan Expo<br />

<strong>2015</strong> <strong>in</strong> Italy <strong>in</strong>volved various stakeholders <strong>and</strong> focused on ‘the<br />

hidden l<strong>in</strong>k’ between hydration <strong>and</strong> health <strong>and</strong> the first<br />

Manifesto of Hydration.<br />

We also cont<strong>in</strong>ue to promote healthy hydration through<br />

long-term programmes <strong>and</strong> partnerships, such as the <strong>Nestlé</strong><br />

Healthy Kids Programme, which <strong>in</strong>cludes a healthy hydration<br />

component, as well as the United for Healthier Kids <strong>in</strong>itiatives.<br />

<strong>Nestlé</strong> <strong>in</strong> <strong>society</strong> – Creat<strong>in</strong>g <strong>Shared</strong> <strong>Value</strong> <strong>and</strong> meet<strong>in</strong>g <strong>our</strong> <strong>commitments</strong> <strong>2015</strong> 77

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