Nestlé in society Creating Shared Value and meeting our commitments 2015

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Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people Healthy and affordable food G4-DMA, Customer health and safety G4-DMA Helping consumers lead healthier lives Nestlé works with partners to promote balanced diets and regular physical activity to ensure people have the support they need to live healthier lives. We communicate the importance of diet and exercise in achieving or maintaining health and wellbeing. We include healthy hydration, eating whole grains, fruit and vegetables, and daily activity as part of our core recommendations. Support for the elderly in Japan Our support for physical activity is not solely focused on children. We also strive to support older family members and help them remain active as they age. Nestlé Japan, which began the Kobe Genki! Iki-Iki!! project together with the Kobe City Government in 2013, seeks to improve the quality of life of the elderly population and prevent the need for nursing care, by encouraging them to walk short distances to a café where they can chat. Nestlé Japan is supporting this initiative by providing Nescafé Gold Blend barista machines for designated meeting places in the community. They also provide instructors to talk to the elderly about nutrition and teach them simple exercises that can be practised at home. The project is currently exploring opportunities to expand to other cities. Helping people reduce their salt intake in Central and West Africa Nestlé is committed to boosting healthy diets and lifestyles to help people achieve and maintain a healthy body weight into adulthood by promoting the importance of a balanced diet and regular physical activity. Our latest Healthy Living Africa campaign, launched in 2015 in Central and West Africa (CWAR), supports our nutrition, health and wellness strategy to encourage people and their families to make healthier and balanced lifestyle choices. The campaign, which was promoted through the Nestlé CWAR website and across social media channels, encouraged consumers to eat less salt. Each week, a different theme focused on practical tips on how to reduce salt by making simple and healthy lifestyle choices. People across the region were inspired to cook with less salt, discover lower salt recipes, make smarter shopping choices and taste food before seasoning. The campaign reached more than 11 million people via the Nestlé and CWAR Facebook account and on the Nestlé CWAR Twitter feed through the use of messages, visuals and hashtags, such as #DidYouKnow and #HealthyLivingAfrica. Posts were also promoted in both English and French to help extend its reach, achieving thousands of likes, shares and comments. Similar digital campaigns on other healthy tips and good eating habits led by Nestlé CWAR will be rolled out in 2016. Nestlé in society – Creating Shared Value and meeting our commitments 2015 82
Nestlé in society: Creating Shared Value Nutrition, health and wellness Rural development Water Environmental sustainability Human rights and compliance Our people Customer health and safety G4-DMA, Marketing communications G4-DMA, G4-PR6, Compliance G4-DMA (Product responsibility) Responsible marketing We have a responsibility to promote our foods and beverages truthfully and reliably, enabling people who purchase them to make better-informed decisions about their own nutrition. This responsibility includes foods and beverages for all consumers, from children to adults, from infancy to ageing populations. Our policy is to market the foods and beverages designed for consumption by children carefully and with sensitivity. Nestlé is also committed to marketing breast-milk substitutes responsibly. We aim to maintain the best practices in the industry and to report transparently on our progress to further build trust in our brands and our company. The Nestlé Consumer Communication Principles provide the highest standards on which all marketing and communication to consumers must be based. Our principles commit to the following: • We will market our products responsibly, discouraging excessive and unbalanced consumption, with particular regard to children; • Written, sound and visual presentations in our marketing for foods and beverages should accurately represent the material characteristics (such as taste, size and nutritional benefits) and not mislead consumers; • All nutritional and health claims on our foods and beverages must have a sound scientific basis; • The appropriate portion size for our foods and beverages must be presented; • Foods and beverages not intended as meal substitutes must not be presented as such; and • Foods and beverages must be presented in the context of a balanced diet. We support healthy, active lifestyles and balanced diets for all of our consumers, and our advertising states clearly that we will not use extremely thin or obese people as role models. Our commitment not to mislead about our foods and beverages includes potential benefits, such as status or popularity, physical growth, strength or ability. This includes all marketing involving celebrities. Our marketing spend centres on those products that meet our 60/40+ programme, which ensures that at least 60% of test groups prefer our food or beverage when compared to a competitor’s product. Two particular areas of concern for the marketing our foods and beverages are: • Breast-milk substitutes; and • Children. Responsible marketing of breast-milk substitutes Our commitment Our objectives Market breast-milk substitutes responsibly Ongoing – Continue to strengthen our practices to ensure the Nestlé Nutrition business consistently meets the FTSE4Good Index breast-milk substitute criteria. Ongoing – As part of our ongoing efforts to promote good nutrition in the first 1000 days of life and support breastfeeding, report publicly on our progress regarding the responsible marketing of breast-milk substitutes. By 2015 – Continue to strengthen our practices to ensure both Nestlé Infant Nutrition and Wyeth Infant Nutrition consistently meet the FTSE4Good Index BMS criteria. We believe breast milk is the best nutrition for infants. This is why we promote the World Health Organization’s recommendation to exclusively breastfeed infants for the first six months of life, followed by the introduction of adequate nutritious complementary foods – along with continued breastfeeding – up to two years and beyond. For more on our approach to infant nutrition, see Nestlé Start Healthy Stay Healthy. We work closely with the public sector and civil society, and seek to play a leading role to support countries’ efforts to promote a conducive environment for breastfeeding. Nestlé in society – Creating Shared Value and meeting our commitments 2015 83
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Nestlé in society Creating Shared Value and meeting our commitments 2015

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