Nestlé in society Creating Shared Value and meeting our commitments 2015

Nestlé in society:
Creating Shared Value
Nutrition, health
and wellness Rural development Water
Environmental
sustainability
Human rights
and compliance
Our
people
Promoting sustainable consumption
We believe that we can raise environmental awareness among millions of consumers by using our brands at
different touchpoints. In particular, educating consumers about the environmental impacts associated with
product use and end-of-life disposal offers the greatest opportunities to promote more sustainable consumption.
Therefore, we aim to provide consumers with meaningful, accurate and credible information about the
environmental performance of our products and services, based on scientific and substantiated evidence, so they
can make more informed choices.
Our commitment
Our objective
Provide meaningful and accurate environmental
information and dialogue
By 2016 – Fact-based environmental information will be
accessible to consumers in all countries, enabling them to
make informed choices and improve their own
environmental impacts.
We are committed to continually improving our products’
environmental performance throughout the product life cycle.
Given the significant opportunities to improve the
environmental sustainability performance of a product during
its use and at the end of its life, we give our consumers
product information based on substantiated evidence. We use
a variety of relevant contact points, from on-pack to online and
mobile channels, to explain the complex topic of
environmental sustainability to non-specialists, and make
science-based environmental information accessible to
consumers at corporate, market and product brand level in
119 countries.
We also support and shape the development of
communications best practice and standards, working in
collaboration with industry and government, as well as leading
forums such as the European Food Sustainable Consumption
and Production Roundtable and FoodDrinkEurope. We are
actively supporting the European Commission’s Environmental
Footprint pilot by participating in the steering committee and
in three pilot projects for packed water, coffee and pet food. In
early 2016, we will start testing different communication
vehicles to provide business and consumers with the results of
the pilot.
In 2014, there was significant demand from our markets for
CSV ‘Doing More’ brand-led workshops, and 11 sessions were
conducted. They are designed to help brand teams understand
how the brands they work with can contribute to Creating
Shared Value in a relevant, compelling and motivating way
and, in turn, how this narrative can contribute to brand
preference and consumer trust. The one-and-a-half-day
workshops resulted in brand teams formulating action plans
for effectively communicating their brands’ contribution across
the three key dimensions of nutrition, environment and
society. During 2015, we have focused on preparing and
implementing these action plans.
We also use a web-based tool, NESECA (Nestlé solution for
the Environmental and Social External Communications
Approval), to improve the accuracy of external environmental
and social communications, accelerate the existing internal
validation process and provide our markets with a global
archive of relevant communications.
Product labelling
Many of our products across a range of categories carry
on-pack messaging to highlight aspects of environmental
sustainability such as optimised packaging, recycled content or
renewable energy use. Some feature the responsibly sourced
ingredients they contain, the methods used to produce them,
local production, and the adherence to third-party standards
and certifications. Others emphasise recycled content and the
recyclability of packaging materials, or inform our consumers
of the most resource-efficient way to use the product.
Nestlé in society – Creating Shared Value and meeting our commitments 2015 197