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Ravalier PhD Theis.pdf - Anglia Ruskin Research Online

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contexts, for example in the workplace or at home. Therefore within this approach, phenomena and processes can<br />

be assessed in their natural settings, increasing the ecological validity of these approaches in particular when<br />

contrasted with more traditional laboratory-based studies. Additionally, data can be collected on a daily basis, or<br />

even several times a day, whereas other approaches such as surveys usually collect data at one point in time<br />

(Poppelton, Briner & Kiefer, 2008). Furthermore, an advantage of all daily diary studies compared to others such as<br />

surveys, interviews and focus groups is the reduction of retrospective bias (Reis & Gable, 2000). Participants are<br />

often asked to complete daily diaries at the end of the day, for example the end of the work day or just prior to<br />

going to bed. The task of the daily diary recorder is to chart particular events, thoughts or feelings throughout a<br />

certain period of the preceding day, meaning that the time lapse between an event happening and being recorded<br />

is often a matter of hours instead of days or weeks as in the case of survey recollections.<br />

However, diary research techniques are not widely used as a method of data collection in psychological<br />

research because they can be difficult for all involved - the participants as well as the researchers. Participants are<br />

asked to make certain commitments such as maintaining a record of experiences, activities or feelings over an<br />

extended period (Willig, 2008). This is a distinct disadvantage because it can mean that the diary itself will have<br />

an effect on routines and experiences. Also Willig (2008) describes the diary as becoming a part of the individuals’<br />

life for the time that it is being considered, but nevertheless has to be handed over to the researcher at the end of<br />

the data collection phase. In turn, the researcher has the challenge of recruiting participants who are willing to<br />

keep a diary and maintain the motivation of said individuals. Additionally, in general these methods suffer from<br />

high drop-out and poor recruitment rates due to the extra demands that can be placed onto the individual. Finally,<br />

there are ethical concerns such as those inherent when asking individuals to keep certain types of diary, such as

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