Ravalier PhD Theis.pdf - Anglia Ruskin Research Online

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utilised are more robust and result in greater and richer detail than just focus groups because of the use of nondirective
daily diaries and semi-structured interviews, as well as the use of focus groups. Lastly while it can also be
said that some of the outcomes of the MSIT were reflected in the qualitative aspects, not all were. Indeed, as
Appendix 6 shows five out of seven areas were found to require strong improvements from Survey 1, whereas
these were not areas of concern when given the chance throughout the qualitative phases. Therefore it is correct
that a mixed methods approach which takes into account the subjective experiences of individuals was
undertaken.
Finally, it is worth reflecting upon issues encountered with respect to enhancing employee and management engagement with the
research process. Indeed despite the perceived complete buy-in of management at the head of the organisation and an apparent
dedication toward the success of the work, initial contacts with potential participants were unsuccessful (see Appendix 14 for comments
on the original methodological proposals). For approximately 12 months therefore sufficient engagement in the process was not
forthcoming from potential participants, prompting a change in methodology. The AI methodology was subsequently presented to top and
middle level management, again with a good level of apparent buy-in to the process gained. Crucially however, certain members of the
Human Resources team within the organisation who could help get things moving - for instance talking to management, send group
employee emails on behalf of the researcher, facilitate the arrangement of room booking and such - were also canvassed and strongly
approved of the process. As such these 'insiders' (e.g. Kidd, 2009) allowed the work to move forward at an appropriate rate, and also
helped to create crucial engagement in the process. Therefore the utilisation of the new methodology combined with insiders helping to
drive the process forward all helped to increase engagement and therefore the number of participants that took part in the study.
4) Final Conclusions