Ravalier PhD Theis.pdf - Anglia Ruskin Research Online

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Along these lines the majority of the data were collected online which could then be copied directly into Microsoft
Word and NVivo 8, making the transcription which plays such an important part in developing closeness to the data
unnecessary. Similarly there was very little time between the closing of the log online collector and the beginning
of the semi-structured interviews, a problem because the results of the log phase formed part of the questioning
inherent within the interview schedule. Therefore content analysis, a quick method, was conducted to ensure that
all of the data were adequately analysed in time for the beginning of the subsequent research phase.
A difficulty inherent in the use of the daily log data collection method, and particularly with the use of online
collectors, is that individual tone of speaking is often removed from individual responses in a way which does not
occur with semi-structured interview techniques. With hand-written logs some tone was clear through the data
collected in that respondents could capitalise, underline, highlight, italicise etc data that needed to be emphasised.
This is much more difficult with online methods where capitalising was the only technique in which tone could be
conveyed. Therefore during the data analysis methodology equal weight was given to each mention of a
phenomenon, with scores represented in Table 23.
As per the actual content analytical technique utilised, a simplified version of the methodology used by
McIntyre, Horn and Matsuo (2008) in their study of daily hassles was implemented in order to complete the
analysis. The process began therefore with each set of responses being read three times once the collector had
closed in order to gain an understanding of some of the categories which may emerge from the data. Through a
fourth reading a number of categories were developed (and coded in NVivo) to reflect the common themes, and a
fifth more detailed reading meant any more sub-themes that would otherwise have been missed were picked out.
Also within this fourth and fifth reading a tally was kept of each time each particular theme was mentioned, leading