Ravalier PhD Theis.pdf - Anglia Ruskin Research Online

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again to Jermaine Ravalier at Anglia Ruskin University. Weekly prompts were sent via email to individuals and the
collector again closed after 4 weeks. Data were analysed via simple content analytical techniques using NVivo 8
qualitative data management software, and again results brought forward into the individual interview research
phase.
The next phase of the research process involved one-to-one semi-structured interviews with employees. Due
to the anonymity of the entire research process to this point, and therefore the uncertainty as to who had or had
not taken part in the process, all individuals in the department were invited to take part in the interview process.
Again individuals were invited via two methods: email and hard copy. An invitation letter was sent in a similar
manner to the previous two invitations, and employees were asked to contact Jermaine Ravalier on his Anglia
Ruskin University email address, or via telephone. Blocks of time were booked in private meeting rooms at the
council over four half-days. Each interview was designed to last approximately 30 minutes (in order to ensure too
much time is not taken from individuals’ working time), with an extra 10 minutes built into the end of each
interview to ensure participants did not ‘run in’ to each other and henceforth maintain anonymity. The interview
schedule (see Appendix 7) was designed to ensure that participants understand the role that their responses will
play in the study. The questioning schedule was designed to ensure that the positivity principle of AI was
maintained while also eliciting as much helpful information as possible during the context of the discussions.
Individuals were also offered the chance to re-read their own interview transcripts and analysis of these transcripts
in order to ensure validity within the process. Prior to any questions being asked of interviewees participants were
asked to read a participant information sheet (see Appendix 8) as well as a consent sheet (Appendix 9) which