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cameron and green making-sense-of-change-management

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Contents7 Cultural <strong>change</strong> 255Guidelines for achieving successful cultural <strong>change</strong> 259; Casestudy one: aligning the organization 262; Case study two:rebr<strong>and</strong>ing the organization 268; Case study three: creatingan employer br<strong>and</strong> 2758 IT-based process <strong>change</strong> 281Strategy <strong>and</strong> IT 284; The role <strong>of</strong> IT <strong>management</strong> 287;The need for IT <strong>change</strong> managers 292; Achieving process<strong>change</strong> 296; Changing the information culture 303;New rules for a new age 305; Summary <strong>and</strong> conclusions 306PART THREE: EMERGING INQUIRIES 3099 Complex <strong>change</strong> 310Introduction 310; When is <strong>change</strong> complex? 311;Underst<strong>and</strong>ing how complexity science applies toorganizational <strong>change</strong> 312; Tools that support complex<strong>change</strong> 321; The role <strong>of</strong> leaders in complex <strong>change</strong> 327;Summary <strong>and</strong> conclusions 33010 The right way to manage <strong>change</strong>? 331Introduction 331; What the research says 332;Different approaches to getting ready for <strong>change</strong> 338;Leading <strong>change</strong> 343; How do you know whether <strong>change</strong> isworking? 345; Summary <strong>and</strong> conclusions 349Conclusion 351The importance <strong>of</strong> peripheral vision 351; Finding the space toreflect 352; How to get in touch with the authors <strong>of</strong> thisbook 353References 354Index 363ix

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