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cameron and green making-sense-of-change-management

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The underpinning theorySUMMARY AND CONCLUSIONS• It is useful to underst<strong>and</strong> our own assumptions about managing<strong>change</strong>, in order to challenge them <strong>and</strong> examine the possibilities<strong>of</strong>fered by different assumptions. It is useful to compare our ownassumptions with the assumptions <strong>of</strong> others with whom we work.This increased underst<strong>and</strong>ing can <strong>of</strong>ten reduce frustration.• Gareth’s Morgan’s work on organizational metaphors provides auseful way <strong>of</strong> looking at the range <strong>of</strong> assumptions that exist abouthow organizations work.• The four most commonly used organizational metaphors are:– the machine metaphor;– the political metaphor;– the organism metaphor;– the flux <strong>and</strong> transformation metaphor.• The machine metaphor is deeply ingrained in our ideas about howorganizations run, so tends to inform many <strong>of</strong> the well-knownapproaches to organizational <strong>change</strong>, particularly project <strong>management</strong>,<strong>and</strong> planning oriented approaches.• Models <strong>of</strong> organizations as open, interconnected, interdependentsub-systems sit within the organism metaphor. This model is veryprevalent in the human resource world, as it underpins much <strong>of</strong> thethinking that drove the creation <strong>of</strong> the HR function in organizations.The organism metaphor views <strong>change</strong> as a process <strong>of</strong>adapting to <strong>change</strong>s in the environment. The focus is on designinginterventions to decrease resistance to <strong>change</strong>, <strong>and</strong> increase theforces for <strong>change</strong>.• The political map <strong>of</strong> organizational life is recognized by many <strong>of</strong> thekey writers on organizational <strong>change</strong> as highly significant.• The metaphor <strong>of</strong> flux <strong>and</strong> transformation appears to model the truecomplexity <strong>of</strong> how <strong>change</strong> really happens. If we use this lens toview organizational life it does not lead to neat formulae, or concisehow-to approaches. There is less certainty to inform our actions.This can be on the one h<strong>and</strong> a great relief, <strong>and</strong> on the other h<strong>and</strong>quite frustrating.134

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