cameron and green making-sense-of-change-management

The underpinning theoryothers lower down the hierarchy. In our experience the change process ischallenging and exciting and difficult all the way through.When we work as change consultants, we use our own model of organizationalchange (see Figure 3.3), which is based on our experiences ofchange, but has close parallels with Kotter’s eight steps. We prefer tomodel the change process as a continuous cycle rather than as a linearprogression, and in our consultancy work we emphasize the importanceof management attention through all phases of the process.Establishing theneed for changeConsolidatingBuilding thechange teamNoticingimprovementsand energizingCreating visionand valuesEmpoweringothersCommunicatingand engagingFigure 3.3 Cycle of changeSource: Cameron Change Consultancy LtdSTOP AND THINK!Q 3.4Reflect on an organizational change in which you were involved.How much planning was done at the start? What contribution didthis make to the success or otherwise of the change?Beckhard and Harris, change formula: organismBeckhard and Harris (1987) developed their change formula from someoriginal work by Gelicher. The change formula is a concise way ofcapturing the process of change, and identifying the factors that need tobe strongly in place for change to happen.116