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cameron and green making-sense-of-change-management

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Complex <strong>change</strong>emerges, that is, the purposes <strong>and</strong> inspirations for carrying on being togetherare continually reproduced <strong>and</strong> potentially transformed, causing themselves.Stacey, 2001Forms <strong>of</strong> communicatingIn complex systems, communication occurs between near neighbours. Itis short-range. The effects <strong>of</strong> an agent’s actions are fed back <strong>and</strong>responded to through local interactions. These effects can be amplifyingor dampening. In organizational life therefore, the more important interactionsare the day-to-day things that happen in an individual’s neck <strong>of</strong>the woods. Gr<strong>and</strong> statements <strong>and</strong> visions may be made by senior people,but it’s the local version <strong>of</strong> that which really influences behaviour. Howdoes the local boss respond? What <strong>sense</strong> are we <strong>making</strong> <strong>of</strong> this locally?Polarities <strong>and</strong> the <strong>management</strong> <strong>of</strong> paradoxSystems that are moving from one dominant attractor toanother experience struggles with paradox. As a systembegins to fundamentally <strong>change</strong>, ‘bifurcation’ or ‘choicepoints’ present themselves which can have a draining effecton existing energy for <strong>change</strong>.For instance, imagine that an organization is trying to create moreheadroom for middle managers to take part in decision <strong>making</strong>. The oldway <strong>of</strong> operating involved being given a non-negotiable annual target,<strong>and</strong> putting a great deal <strong>of</strong> energy into <strong>making</strong> it work. The new waymeans more discussion <strong>and</strong> more engagement. However, old patterns <strong>of</strong>performance <strong>management</strong> <strong>and</strong> career progression rely on a reputationfor ‘toughness’ <strong>and</strong> high personal achievement. So the polarity between‘toughness’ <strong>and</strong> ‘cooperation’ starts to be an important one. This is whereleaders who manage paradox well can be most useful. What elements <strong>of</strong>both toughness <strong>and</strong> cooperation are useful in the new order?The necessity for either/or thinking is one <strong>of</strong> the great myths <strong>of</strong> Westernculture. This occurs when two seeming opposites in any situation areseen as one ‘good’, one ‘bad’. For instance, cooperation is ‘good’ <strong>and</strong>toughness ‘bad’. This can easily lead to the assumption that ‘I am right,<strong>and</strong> you are all wrong’. Either/or thinking dem<strong>and</strong>s that for something tobe the ‘right answer’, there must be no contradictions. Combining optionsor blurring the boundaries is seen as illogical <strong>and</strong> muddled.319

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