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cameron and green making-sense-of-change-management

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The underpinning theoryTable 3.3continuedModelNadler <strong>and</strong> Tushman,congruence modelWilliam Bridges,managing the transitionCarnall, <strong>change</strong><strong>management</strong> modelSenge, systemic modelStacey <strong>and</strong> Shaw,complex responsiveprocessesConclusionsThe congruence model provides a memorablechecklist for the <strong>change</strong> process, although we thinkthe seven ‘S’ model gives a more rounded approachto the same problem <strong>of</strong> examining interdependentorganizational sub-systems.Both are also useful for doing a post-<strong>change</strong> analysis<strong>of</strong> what went wrong!Both encourage a problem focus rather thanenabling a vision-setting process.Bridge’s model <strong>of</strong> endings, neutral zone <strong>and</strong>beginnings is good for tackling inevitable <strong>change</strong>ssuch as redundancy, merger or acquisition. It is lessgood for underst<strong>and</strong>ing <strong>change</strong> grown from within,where endings <strong>and</strong> beginnings are less distinct.Carnall’s model combines a number <strong>of</strong> key elements<strong>of</strong> organizational <strong>change</strong> together in a neat process.Useful checklist.Senge challenges the notion <strong>of</strong> top-down, large-scaleorganizational <strong>change</strong>. He provides a hefty dose <strong>of</strong>realism for those facing organizational <strong>change</strong>: startsmall, grow steadily, don’t plan the whole thing.However, this advice is hard to follow in today’sclimate <strong>of</strong> fast pace, quick results <strong>and</strong> maximumeffectiveness.The complex responsive process school <strong>of</strong> thought isnew, exciting <strong>and</strong> challenging; however it is not forthe faint-hearted.There are no easy solutions (if any at all), theleader’s role is hard to distinguish <strong>and</strong> the literatureon the subject tends to be almost completely nonprescriptive.136

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