cameron and green making-sense-of-change-management

The applications• The six values were integrated into the performance review process.They became key performance measures for each individual.The Adoption stage is going on at the time of writing, and was precededby a questionnaire which tested the success of the awareness stage.Adoption in this context is about implementation, so this stage of theprocess is very practical and involves lots of ‘hands-on’ activities. A branddirector was appointed at the end of the awareness stage to look after andpromote the employer brand, and interestingly, this person has amarketing rather than an HR background. Planned activities so farinclude a newsletter circulating stories of success and the creation of awebsite on the company intranet that allows exchange of views and offersteam exercises and thought-provoking resources to help people to get togrips with the values. Employer brand items and gifts such as mugs,sweatshirts and hats will also be available for those who want to promotethe brand locally, or wish to have themed celebrations.Advocacy is already appearing in pockets around the organization.Various managers have been selected as brand champions, but this processis seen as emergent rather than one that needs to be closely managed.The planning team also used the Beckhard change formula to guidetheir actions (see Chapter 3). This meant having a clear vision, explainingthe need for change and devising some first steps.280