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cameron and green making-sense-of-change-management

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Mergers <strong>and</strong> acquisitionsThe chapter has the following four sections:• the purpose <strong>of</strong> merger <strong>and</strong> acquisition activity;• lessons from research into successful <strong>and</strong> unsuccessful mergers <strong>and</strong>acquisitions;• applying the <strong>change</strong> theory: guidelines for leaders;• conclusions.THE PURPOSE OF MERGER AND ACQUISITION ACTIVITYWe begin with a short history <strong>of</strong> mergers <strong>and</strong> acquisitions. It is useful totrack the <strong>change</strong>s in direction that merger <strong>and</strong> acquisition activity havegone through over the last 100 years to achieve a <strong>sense</strong> <strong>of</strong> perspective onthe different strategies employed. Gaughan (2002) refers to five waves <strong>of</strong>merger <strong>and</strong> acquisition activity since 1897 (see box), claiming that we arecurrently in the fifth wave <strong>of</strong> this ever-evolving field. However activityhas slowed, with reported figures showing a 26 per cent reduction inglobal merger <strong>and</strong> acquisition activity in 2002.THE FIVE WAVES OF MERGER ANDACQUISITION ACTIVITYFirst wave (1897–1904): horizontal combinations <strong>and</strong> consolidations <strong>of</strong>several industries, US dominated.Second wave (1916–29): mainly horizontal deals, but also many verticaldeals, US dominated.Third wave (1965–69): the conglomerate era involving acquisition <strong>of</strong>companies in different industries.Fourth wave: (1981–89): the era <strong>of</strong> the corporate raider, financed by junkbonds.Fifth wave: (1992–?): larger mega mergers, more activity in Europe <strong>and</strong>Asia. More strategic mergers designed to compliment company strategy.Source: adapted from Gaughan (2002)223

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