cameron and green making-sense-of-change-management

STOP AND THINK!Q 3.7Q 3.8Q 3.9Organizational changeWhich model of organizational change would help you to moveforward with each of the following changes:• Combining two well-respected universities to form one excellentseat of learning.• Turning Boston Philharmonic Orchestra into BostonImprovisational Jazz Band.• Evolving a group of mature MBA students into a networkedorganization of management consultants.A fast food organization introduced a set of values recently whichwere well communicated and enthusiastically welcomed. Thesenior management team publicly endorsed the values and said,‘This is where we want to be in 12 months’ time so that we areready for industry consolidation. You will all be measured onachieving these values in your day-to-day work.’The values were put together by a consultancy, which put agreat deal of effort into interviewing a broad range of people in theorganization. People at all levels like the look of the values, butthe situation three months later is that activity and conversationsaround the values are diminishing. A lot of people are saying ‘Weare doing this already.’ There is still some enthusiasm, but peopleare now getting scared that they will fall short of the valuessomehow, and are starting to resent them.What needs to happen now?If Stacey and Shaw have ‘got it right’ with their ideas about howchange emerges naturally, does that make books such as thisone redundant? Answers on a postcard!137