cameron and green making-sense-of-change-management

Leading changeTable 4.4Roles in a change processRole Description HintSponsor Has the authority to make the Needs to have a clear vision forchange happen.the change.Has control of resources.Identify goals and measurableoutcomes.Sustaining Sponsors change in own area, Must be careful not to transmitsponsor although top-level responsibility cynicism.lies further up the hierarchy.Implementer Implements the change. Needs to listen, enquire andReports to sponsor.clarify questions with the sponsorResponsible for giving live at the start of an initiative.feedback to the sponsor onchange progress.Change agent Facilitator of change. Helps Acts as data gatherer, educator,sponsor and implementers advisor, meeting facilitator, coach.stay aligned.Keeps sponsor on board.No direct authorityover implementers.Advocate Has an idea. Needs a sponsor Must make idea appealing toto make it happen.sponsor.Usually highly motivated.Source: adapted from O’Neill (2000)Good sponsors have a clear vision for the change. They identify goalsand measurable outcomes for the initiative. Sustaining sponsors mustbe careful not to telegraph cynicism about the change to the team ofimplementers.ImplementerImplementers are the people who must actually implement the change.They have direct line responsibilities to the sponsor. Their job is toprovide the sponsor with live feedback from the change initiative. Theycan save the sponsor from tunnel vision, or from being surprised byobstacles that those closest to the change sometimes notice first.157